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The Complete Guide To Social Sharing: The Brand New Buffer Browser Extensions | Twitter Tips And Updates From Buffer

The Complete Guide To Social Sharing: The Brand New Buffer Browser Extensions | Twitter Tips And Updates From Buffer | SM | Scoop.it
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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | SM | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


Via janlgordon
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The Future Of The Social Customer #Infographic

The Future Of The Social Customer #Infographic | SM | Scoop.it

As the world of Social Media becomes more visual, Gloople have jumped on the bandwagon and created an Infographic on The Future Of The Social Customer. Looking at the social customer, pulling together a series of data points and research that trace the path from browsing on, say, Facebook or Twitter to pulling out the credit card.


Via maxOz
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maxOz's comment, May 6, 2012 5:56 AM
Thanks Alessio, have a good week, cheers Michele
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The Measure Of Performance: What Does Social Media Success Mean To Your Business? #Infographic

The Measure Of Performance: What Does Social Media Success Mean To Your Business? #Infographic | SM | Scoop.it

This Infographic from Pagemodo, incorporates 2011 data on how small business owners feel about social media and how they measure what they perceive as success via these marketing channels.

 

Specifically, focusing on whether small businesses' are utilizing social media properly and know on how to measure ROI correctly.

Download: http://bit.ly/IIcIbz ;


Via maxOz
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maxOz's comment, May 10, 2012 7:39 AM
Alessio always a pleasure xxx
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How Starbucks Trains Customers to Behave

Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customer...
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Two weeks of smartphone charging in your pocket

Two weeks of smartphone charging in your pocket | SM | Scoop.it
Brookstone will carry a portable fuel cell USB charger from Lilliputian Systems able to deliver extended hours of charge time for smartphones and other electronics. Read this blog post by Martin LaMonica on Cutting Edge.
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20+ Overlooked Facebook Timeline Tips You Must Know! | Social @ Blogging Tracker

20+ Overlooked Facebook Timeline Tips You Must Know! | Social @ Blogging Tracker | SM | Scoop.it
Some overlooked tips in managing your Facebook account and Timeline pages effectively: security tips, new features, news feed management, important links and more!
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Update: Forecasting the US Presidential Election | Recorded Future

Update: Forecasting the US Presidential Election | Recorded Future | SM | Scoop.it
Several months ago, we introduced the Recorded Future “Race for the White House” election monitoring app that uses sentiment analysis to forecast the winner of the 2012 United States presidential election.
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Social Media Community Challenge + 10 Reasons We All Need Community | The Marketing Nut

Social Media Community Challenge + 10 Reasons We All Need Community | The Marketing Nut | SM | Scoop.it
Community doesn't happen once just to help build you up from zero to one hundred or five thousand followers. A real community is there for the long term.
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8 Ways to Protect Your Privacy Online | Techland | TIME.com

8 Ways to Protect Your Privacy Online | Techland | TIME.com | SM | Scoop.it
If you want to participate in today's Internet, and all the apps and services that go with it, you have two choices: Accept that your information is out there and try not to worry about it, or arm yourself with some privacy protection tools.

Via Rami Kantari
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Five ways to improve your social media measurement

Five ways to improve your social media measurement | SM | Scoop.it
Doing these things won't make measurement any easier, but it will make it more effective, and help you to improve your company's social media activities.
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The 2012 CMO's Guide To The Social Landscape

The 2012 CMO's Guide To The Social Landscape | SM | Scoop.it

The social-media landscape gets more crowded every year. CMO's third annual interactive Infographic will help you determine which ones to use for maximum impact in terms of customer communication, brand exposure, traffic, and SEO.

 

The latest Social Media Interactive Infographic welcomes five new members to the roster.

Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands' advertising dollars, but incumbents including Pinterest and Google+ have certainly grabbed their share of the headlines.

 

This Social Landscape Chart is an Interactive Infographic. Click on any one of the four column labels--Customer Communication, Brand Exposure, Traffic To Your Site, and SEO--and the chart will automatically reorder so that the platforms most effective for that function are at the top of the list.

 

Or download pdf version here: http://bit.ly/JaOaf1 ;


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Social Business: Where It's Been & Where It's Going

Social Business: Where It's Been & Where It's Going | SM | Scoop.it

"Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present)."

David Armano discusses in this post the merits of looking back on the social computing trends of the last decade, before looking forward:

 

#1. Digital: The Interactive Revolution

The digital revolution initially begun by replacing the analogue world. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it

 

#2. Digital Media: Information Goes Online

The "corporate" Website was born—essentially a glorified brochure for your organization however the business world began to wake up to the fact that not being on the Web was perhaps risking being irrelevant.

 

#3. Digital Business: The Transactional Era

Digital had become not only interactive and informational, but it became transactional—offering organizations new ways to connect with customers or even employees (intranets).

 

#4. Social: The Human Web

The word social becomes key during this era, because we begin to shift behavior during this phase. No longer are we just interfacing with digital systems (human to computer) but we begin to interface directly with each other (human to human).

 

#5. Social Media: Global, Local, Mobile Connectivity At Scale

Today, we live and interact with a digital world which is not only about finding information but is about being "connected".

Networks now drive much of the Web's traffic as billions of people share links and opinions about the world around them.

 

#6. Social Business: Connected, Adaptive & Intelligent

The reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business. Not unlike how digital media evolved into digital business—social business takes the foundation of social media and begins to build new economic models on top of it.

Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business".

 

#7. Winners & Losers: Navigating Today And Tomorrow's World

Today digital has become embedded into the lives of millions of people and a generation who has never known life before it pours into our workforce and gradually rises in the ranks.

 

We are now in a social-digital environment where things increasingly move in real time.

Tomorrow's business models must not only be able to adapt to change, they must help drive that change.


Via maxOz
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maxOz's comment, May 7, 2012 3:43 AM
Thanks Pascal, Cyndee, Gerrit and John for sharing xxx Michele
maxOz's comment, May 8, 2012 1:13 AM
Cheers Alessio, Thanks for sharing xxx
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | SM | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


Via Martin Gysler
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Brands using Social Media without engagement – Isn't that just traditional advertising? | Social Media Today

Brands using Social Media without engagement – Isn't that just traditional advertising? | Social Media Today | SM | Scoop.it
The social media landscape evolves on almost a daily basis, but two things it seems are certain: Content is the King, and user engagement is its’ Queen. What happens though, when the Queen is ignored?
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Don't Fall for this Sneaky Klout Trick Designed to Suck You In - Forbes

Whether you are building your personal branding, looking to improve your career prospects or just curious about your place in the world, you may find yourself at Klout's doorstep. Watch out.
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Jewel Fryer's comment, May 9, 2012 2:26 PM
I totally agree. Thanks for sharing.
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | SM | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.

 

Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.

 

Read more: http://bit.ly/KMIeVT


Via Martin Gysler
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Rescooped by Khaled El Ahmad from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Instagram By The Numbers - The Infographic

Instagram By The Numbers - The Infographic | SM | Scoop.it
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups' blazing success.

 

Instagram allows you to apply filters for your photos and then share them with your friends.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Via janlgordon, ABroaderView
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Hackers break into 55,000 Twitter accounts, leaving passwords bare

Hackers break into 55,000 Twitter accounts, leaving passwords bare | SM | Scoop.it
In a massive leak, some 55,000 Twitter accounts have been compromised, leaving them open for abuse. According to AirDemon, accounts belonging to celebrities were attacked in the process.

The ...
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Jennifer Sheahan: Cracking the Facebook Code | Social Media Today

Jennifer Sheahan: Cracking the Facebook Code | Social Media Today | SM | Scoop.it
In every generation, there are game-changing Image advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits.
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7 Tips & Tricks To Get The Most Out Of Google Drive

7 Tips & Tricks To Get The Most Out Of Google Drive | SM | Scoop.it
Google Drive is a great service, but installing the application and synchronizing some files is just the first step.
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Restaurant Social Media Marketing Results In The Flesh

Restaurant Social Media Marketing Results In The Flesh | SM | Scoop.it
"I love it when a plan comes together!" - Hannibal Smith, A-Team I've worked on my fair share of social media campaigns, and every once in awhile, a project co...
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