by Bliss Hanlin, a Community Manager for eModeration Twitter abbreviations and acronyms are an odd mash-up of text slang, old school chat room phrases, common sense short forms and corporate buzzwords. There is nothing more terrible than parsing ...
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Giuseppe Mauriello: StyleSaint allows you to create, curate and collect the things you worship as Editor-in-Chief of your own StyleBooks.
StyleBooks are the quickest and most amazing way to show your style to the world. Creating a StyleBook is as easy as one-click publishing, or you can customize your own with our stylish drag-and-drop StyleBook creator.
From the article by TechCrunch:
"As we covered earlier today, the fashion vertical in tech has exploded.
One of the most unique premises I’ve seen thus far is StyleSaint, a startup which at first glance seems like a Pinterest for fashion, but with a unique real-life twist.
To use StyleSaint in its current form, log in with Facebook or Twitter and create an account, once logged on, you can choose from over 55K “tear sheet” images from which to create your own Stylebook, once you’ve got more than ten tear sheets loaded, you can hit the “Create Stylebooks” link in the top right and StyleSaint will automatically import, then publish, the last ten sheets you’ve torn. Alternatively you can drag-and-drop the tears to create a custom stylebook. Click on “Create” to publish to the site.
In addition the resulting books are Facebookable, tweetable and embeddable, the embeddable stylebooks function as an overlay on embedded sites, preventing traffic re-direction.
The most compelling thing about StyleSaint is that co-founders Brian Garrett and Allison Beal eventually want to use the collective data from the style booking activity to come up with its own line of clothing. “StyleSaint is the only company editorializing the phenomenon of image discovery and curation and combining it with a manufacturing, vertical eTailer ecommerce model,”...."
Read full article here: http://j.mp/Mj5m1o
Try out it: http://www.stylesaint.com
Via Giuseppe Mauriello
On the eve of National Small Business Week, Paychex, a provider of payroll and human resources services to small- and medium-size businesses, compiled information to show just what small businesses mean to the economy.
The results found that small businesses have anything but a small impact on job growth and economic development.
An estimated 50 million people are employed by small businesses, a large portion of which (20 million) work at companies with 20 employees or less.
Those 50 million workers employed by small businesses equals out to slightly more than one-quarter of the working population of the United States.
Beyond employing more than a quarter of the population, small businesses also are responsible for generating $11 billion in receipts a year, a number that is higher than the yearly receipts generated by businesses with more than 10,000 employees.
Overall, the $11 billion generated by small businesses represents nearly 40% of all business receipts in the U.S.
"Small businesses do more than provide services and products; they strengthen and shape our communities, our economy, philanthropic efforts and innovation," said Martin Mucci, president and CEO of Paychex.
Download / Embed: http://bit.ly/KVqJqx
Robin Good: FlashIssue is a web app which allows you to easily assemble a professional-looking newsletter, by bringing together your best content as well as any article available online.
You can search for any topic via an integrated Google Search or provide the URL of a specific web page you want to integrate.
N.B.: A Google Chrome plugin also allows you to easily clip and grab any content directly from any web page and easily integrate it inside your curated newsletter.
See how it works: http://www.flashissue.com/gmail-newsletters/ ;
Read more about it: http://www.flashissue.com/curated-newsletters-flashissue-launches-for-mailchimp-gmail ;
Chrome plugin: http://www.flashissue.com/gmail-newsletters/ ;
Try it out: http://www.flashissue.com/ ;
Via Robin Good
Danger: ignoring social benefits in the traditional sales funnel.
Sales Happen Slowly;
Time To Harness The Power Of The Social Funnel
Social media marketing should never be salesy; rather, it’s about accruing a following, engaging your community, and influencing their actions.
So how does that all lead to a sale?
You’re reaching a customer early in the sales process, meaning that you’ve likely reached them before your competitors.
The earlier you reach them, the more history they’ll have with you when it’s time to make a purchasing decision.
We make purchases based on trust.
The more you engage with your fans and followers, the more they “get to know” you and your brand, which breeds trust.
You also become infinitely more memorable to your customers, since they now see you as a presence, not a product.
Through engagement, you show you’re invested in them — and in turn, they become more invested in you.
Social Media allows you to stay present in your customer’s minds.
Social media followers can always play a huge part in your funnel, even if that subscriber never makes a purchase. They can:
1. Recommend you to friends, family, or colleagues,
Continue reading some
Quick Tips To Remember When Crafting A Social Funnel - http://selnd.com/JvIc8Q ;
Excerpted from article:
"The feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional.
Think about why you Tweet or update your status. It’s part self-expression, part therapy, part fulfilling, and of course, part egocentric.
We are as guilty by our inaction as others are for their action. And at the same time, we are also guilty of contributing to the noise. The truth is that it’s easier to blame others than hold up a digital mirror.
Here are 9 Ways to Improve the Signal to Noise Ratio in Social Networks:
1. News No Longer Breaks, it Tweets:
Old news is no news. Twitter places emphasis on real-time information.
2. Add Perspective:
Opinions in social media tend to spark dialogue. So, add an opinion, a pertinent fact or move the conversation forward rather than simply sending your update or hitting Like or Retweet.
I often say, in brevity there’s clarity. Of course, it’s easier said than done. Studies show that followers appreciate conciseness. Keep it short.
4. Don’t #geekout with @’s and #Syntax LOL <-This!:
It’s pretty easy to geek out on Twitter…especially when using 140 characters is already too complicated (kidding). Often we’re ompelled to overuse Twitter syntax such as #hashtags, @mentions, code, and abbreviations.
5. Strengthen Your Inner Voice:
For some reason, Twitter debilitates our ability to practice self restraint and therefore we are somehow inspired to express nonessential experiences.
6. Context is King:
Think about each Tweet or update as contributing to an experience or image that you want others to see of you or of your perspective.
7. If You Don’t Have Anything Good to Say…:
8. Introduce Brain Teasers:
Savvy marketers, producers, and editors alike figured out long ago that building anticipation creates an appetite before an official release. Intrigue your followers.
9. Brands are People Too:
The study found that individuals or businesses with a public persona should pay particular attention to how their status updates lend to the brand they wish to portray. Sounds incredibly commonsensical, but it’s not as it ties to several of the bullets above.
Read full article here:
Via Giuseppe Mauriello
Employee engagement has been a hot topic for sometime now, and business owners get a little bemused at the constant push in their direction for them to do more to engage their employees, but they don't often see the way forward in making this happen as clearly mapped out as they would wish.
One way in which employee engagement can effectively be improved, is through encouraging within your business the growth of a culture of connection, being the connection of the human kind.
This excellent article, describes in simple terms what a culture of connection is, and then it offers seven steps that you can take to strengthen connection in your business.
Via Daniel Watson
Robin Good: Curate.me is a customizable perosnal news briefing service that allows you to define up to ten specific interests/topics you want to monitor, and to schedule which days and what time your news brief is to be delivered.
The generated custom news brief are delivered to you via email (each email includes 10-12 links from the topics you've selected) and can be read also in your preferred browser or iPhone.
For each one of the up to ten topics selected you can specify the degree of importance to you.
As a user you can create as many custom news briefs as you like, each one with a specific set of topics and delivery schedule.
Try it out now: http://curate.me
Via Robin Good, Giuseppe Mauriello
I think we have all seen the decline of interaction on Twitter, and how the service has become somewhat a little less, well I wouldn’t want to say interesting, but it surely has become less of what it was a couple years ago. Personally, I think Twitter lost out on a lot of users when they started messing around with the way that retweets work. The way that the direct messages are not working correctly is also a big culprit in the decline of the service, or at least that is my own experience. I don’t know if the redesign of the website has been all that well received either since I have seen numerous users complain about it since it was launched. However, that is nothing that I feel is one of the biggest annoyances with Twitter.