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Triggers transforms your iPhone into an IFTTT-like gadget

Triggers transforms your iPhone into an IFTTT-like gadget | SM | Scoop.it
With the sheer number of things you can do with smartphones today, it's something of a clichéd joke to say that we can use our phones to do everything but make us our morning coffee. ...
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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | SM | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.

 

Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.

 

Jure Klepic reports on this: “Who are these influencers and how DO we find them?

 

Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"

 

The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.

 

Informative. Useful. 7/10

 

Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ;


Via Robin Good
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Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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Creating A Facebook Page | Visual.ly

Creating A Facebook Page | Visual.ly | SM | Scoop.it
Over the past few weeks I have been working on a Facebook infographic that shows the process of creating a Facebook page.
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20 Revealing Stats, Charts, And Graphs Every Marketer Should Know

20 Revealing Stats, Charts, And Graphs Every Marketer Should Know | SM | Scoop.it

Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other Marketers.

 

This post by Magdalena Georgieva - http://bit.ly/KYw6CM - highlights the 20 most interesting data points from Hubspot's latest edition of "120 Awesome Marketing Stats, Charts & Graphs" - http://bit.ly/KYwp0l [PDF]

 

1) Research is a vital part of online shopping

2) 89% of marketers are maintaining or increasing their inbound marketing budgets

3) Inbound remains more cost-effective than outbound marketing

4) Search engines are often a starting point for product research

5) More web pages mean more leads

6) 80% of email marketers send the same content to all subscribers

7) B2B marketers use email segmentation heavily

8) More and more people report reading email on mobile devices

9) Social media & blogging generate real customers

10) Social media adoption has grown drastically in the U.S.

11) Social media conversations influence purchases

12) LinkedIn drives the most customers for B2B organizations

13) Facebook drives the most conversions for B2C organizations

14) Pinterest is popular mainly in the U.S.

15) Most marketers recognize the value of blogging

16) Blog reading peaks around 10am

17) Facebook grows in importance to Marketers

18) Most Twitter users are 25-34 years old

19) Twitter drives more customers for B2C companies

20) Mobile users rarely reopen emails on computers

 

How are you going to use this knowledge in your day-to-day marketing life?

Read more: http://bit.ly/KYxHZr ;



Via maxOz
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maxOz's comment, May 25, 2012 9:06 AM
Alessio, all the best, have a wonderful weekend xxx
maxOz's comment, May 25, 2012 9:12 AM
Thank You Malek for sharing, Michele
Rescooped by Khaled El Ahmad from Social Media Bites!
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Choosing Your Social Networks Carefully . . .

Choosing Your Social Networks Carefully  . . . | SM | Scoop.it

With the available amount of social networks available nowadays, it is difficult at times to choose the best ones for your business. This post gives you valuable tips on planning your social strategy . . .


Via David Blundell
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Metrics That Matter - Metrics Therapy- Details, Dashboards And Diligence

Metrics That Matter - Metrics Therapy- Details, Dashboards And Diligence | SM | Scoop.it

In today’s competitive environment, with numerous social applications and ways to engage clients, retailers must utilize metrics to stay in the race.

 

While each retailer may have a unique strategy to analyze their success with metrics, the new Metrics Therapy — Details, Dashboards and Diligence Whitepaper - http://bit.ly/LigJEC [PDF] by the e-tailing group Baynote - http://bit.ly/Lih0r1 ; - reveals just how successfully companies are integrating these finds into their marketing strategies.

 

Overall, the Report revealed that while the overwhelming majority of retailers view analytics evaluation as the number one factor in customer retention and loyalty [93%], their use of metrics is still a big work in progress. 

 

Download/Embed: http://bit.ly/LihkG8 ;


Via maxOz
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Rescooped by Khaled El Ahmad from Content Strategy |Brand Development |Organic SEO
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Online Marketing 101: In the Beginning, There Was Google

Online Marketing 101: In the Beginning, There Was Google | SM | Scoop.it
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it?

 

In the beginning of all this, there was Google. Oh, sure, the Internet came about first, but did you really care (for the most part) until the Big Daddy search engine came along? Once we started asking the SE for everything from “how to put up a roof” to “how much does this cost”, life changed forever.


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13 Tools to Create and Share Your Presentations

13 Tools to Create and Share Your Presentations | SM | Scoop.it
Each of the 13 tools or services listed has the potential to help you dazzle your next audience, whether it be in a boardroom or coffee shop.
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6 Excellent Metrics Tools To Measure Your Twitter Success

6 Excellent Metrics Tools To Measure Your Twitter Success | SM | Scoop.it

Do you want to measure the effectiveness of your twitter engagement?  Here's a great list of twitter tools fropm KISSmetrics to help you do just that


Via David Blundell
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6 Tips to Improve Your Facebook Advertising Results

6 Tips to Improve Your Facebook Advertising Results | SM | Scoop.it

After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . .


Via David Blundell
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Facebook at work? They will be in Dubai

Facebook at work? They will be in Dubai | SM | Scoop.it
Facebook is opening an office in Dubai next week, just days after launching one of the biggest and most turbulent share listings in Wall Street history. (#Facebook at work?

Via Rami Kantari
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Communications & Society: Essentialism & Connectivism

Communications & Society: Essentialism & Connectivism | SM | Scoop.it

Trying to define something, even from the inside-out as I am attempting to do with my definition of Connectivism, introduces the sticky issue of essentialism.


Via Dr. Susan Bainbridge
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13 Top Twitter Chats for Social Media and PR Professionals | Simply Measured

13 Top Twitter Chats for Social Media and PR Professionals | Simply Measured | SM | Scoop.it
There are many great Twitters chats happening each week, driving conversations and facilitating collaboration between a wide spectrum of social media...
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Why B2B Social Media Will Be "Kind of a Big Deal" | Social Media Today

Why B2B Social Media Will Be "Kind of a Big Deal" | Social Media Today | SM | Scoop.it
b2b socia media is kind of a big deal In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.IBM has released its (Why B2B Social Media Will Be "Kind of ...

Via Rami Kantari
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Who Are The Influencers and How DO We Find Them?

Who Are The Influencers and How DO We Find Them? | SM | Scoop.it
In my last blog, “Clout vs.Klout - Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed...
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You can now snap photos during livestreams on YouTube using FRONTROW

You can now snap photos during livestreams on YouTube using FRONTROW | SM | Scoop.it
If you've ever attended a live event you know that one of the most essential functions while you're there is to take photos of those perfect moments you catch with your own eyes.

While ...
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Rescooped by Khaled El Ahmad from Social-Business-Marketing
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Dear [insert Business Name], What’s Your Promise?

Dear [insert Business Name], What’s Your Promise? | SM | Scoop.it

“You say you want to get closer to customers, but your actions are different than your words.

You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people.”

 

If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time.

 

What’s Your Promise? Your promise to me as your consumer, stakeholder, and partner. 

A promise is meant to inspire

For without it, we cannot genuinely voice what it is we stand for or stand behind.

It serves as the foundation for your vision, mission, and all business strategies and it must come from the top to mean anything. For without it, we cannot genuinely voice what it is we stand for or stand behind.

 

A promise is the ink that inscribes the spirit of the relationship between you and me. A promise serves as the words that influence change from within and change beyond the halls of our business.

 

Organizations that strive for innovation, imagination, and relevance will outperform those that do not.

 

Change will only happen because you and other internal champions see what others can’t and will do what other won’t. It takes resolve. It takes the ability to translate new opportunities into business value. And, it takes courage.

 

Remember To Aim For A Higher Purpose!

 

An Inspirational Post by Brian Solis - http://bit.ly/w1AGy8 , Read Entire Article Here:  http://bit.ly/LxjGnM



Via maxOz
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maxOz's comment, May 25, 2012 9:05 AM
Alessio, Always my pleasure xxx
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Facebook Tells Brands the Percentage of Fans Who See Their Posts

Facebook Tells Brands the Percentage of Fans Who See Their Posts | SM | Scoop.it
A new Facebook feature lets you know what percentage of people Liked your post.
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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A Great One Stop Resource for Social Sharing #Infographic

A Great One Stop Resource for Social Sharing #Infographic | SM | Scoop.it

There are just so many social sharing buttons these days, and content marketing is more important than ever.

 

**As a user, it has created a moment of decision of choosing which channel to share a particular news story, or cute video.

 

**The goal is to have as many network peers see the content, enjoy it, and re-share.

 

**There’s no shame in admitting gratification in people liking something you share.

 

**As a Marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels.

 

**Your mileage may vary, but this is a very useful one-stop resource for brands looking to get the biggest bang from their social sharing buttons.

 

**Just remember: when it comes to user options, less is always more.

 

**Pick the best three or four buttons for your site and leave it at that.

 

This Infographic by The Search Agents - http://bit.ly/KBCg9O , takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools.

 

Download / Embed: http://bit.ly/KBCs9j ;

 

Selected by maxOz and Jan Gordon covering "Content Curation, Social Business and Beyond"


Via maxOz, janlgordon
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maxOz's comment, May 24, 2012 7:09 PM
Thank You for referencing me, xxx
Marty Koenig's comment, May 25, 2012 10:22 AM
Excellent information. I would argue that Pinterest is NOT just B2C.
maxOz's comment, May 25, 2012 10:41 AM
Marty, thanks for your input, I agree with you, Pinterest is also B2B more in a branding, leadership sense.
B2C, more in direct ROI.
I'd be interested in your view on Stumbleupon, which is also depicted as B2C. Have a great weekend! Cheers Michele
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A new app promises to let anyone use social media sentiment to guide them in the stock market

A new app promises to let anyone use social media sentiment to guide them in the stock market | SM | Scoop.it
Derwent Capital Markets raised eyebrows when it launched a hedge fund that used analysis of Twitter to predict movements in the stock market. Now the London-based firm is set to open ...
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Facebook Promotions: Know the Rules

Facebook Promotions: Know the Rules | SM | Scoop.it

Running contests on Facebook is a major source of confusion amongst Facebook Page owners and if you get it wrong you risk getting your brand slung off Facebook . . .


Via David Blundell
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30 Mind Numbing YouTube Facts,Figures and Statistics - Infographic | Jeffbullas's Blog

30 Mind Numbing YouTube Facts,Figures and Statistics - Infographic | Jeffbullas's Blog | SM | Scoop.it
YouTube since its inception in 2005 is one of many social media channels and social networks that allow anyone with passion and purpose to display and spread their ideas and express themselves to a global audience.

Via Rami Kantari
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Does Social Media Marketing Really Work? [INFOGRAPHIC]

Does Social Media Marketing Really Work? [INFOGRAPHIC] | SM | Scoop.it
Does social media marketing really work? This infographic shows just how much faith marketers put in platforms like Twitter and Facebook. (RT @ab2bc: Does Social Media Marketing Really Work?

Via Rami Kantari
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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HOW TO: Amplify Your Content & Keep Them Coming Back for More

HOW TO: Amplify Your Content & Keep Them Coming Back for More | SM | Scoop.it

This piece, originally curated by maxOz applies to your overall content marketing strategy whether you're creating or curating content.

 

Excerpt:

 

The ‘if you build it, they will come’ approach to online content creation is no longer enough when it comes to developing a truly engaged audience online [Simon Edelstyn - http://bit.ly/LolvDj , European managing director at Outbrain] and content amplification has a key role to play.

 

For marketers, as the online environment continues to grow, it is no longer a case of simply creating content and hoping for the best. It has become increasingly important to ensure the right audience is discovering this content.

 

How to amplify the value of this content and get it seen by the right audience, amidst a sea of irrelevant content: http://bit.ly/LokPOl ;

 

Here are some takeaways:

 

1. Produce more engaging content

Develop educational or entertaining content in several different formats

2. Earned media is content

3. Amplify your efforts

 

In the B2B arena, content discovery is emerging as a new way to help the right people find the right content for them, while allowing marketers to amplify and build relevant communities around these assets.

 

Because of the nature of the majority of B2B content, its audience is targeted, and content discovery can help reach targeted relevant and interested users.

 

Content marketing and engagement doesn’t necessarily translate directly into immediate ROI or sales conversions, online or offline.

 

However, it is a way to make customers aware of your existence, demonstrate credibility and build brand loyalty via deeper engagement.

 

Content marketing is not a sprint, it’s a marathon – you need to be patient before your audience will be ready to move to consideration or purchase.

 

With so much content already out there, you need to make yours relevant and engaging, to help the right eyes reach it.

 

Source: http://bit.ly/LokPOl ;


Via maxOz, janlgordon
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maxOz's comment, May 23, 2012 7:56 PM
Thanks Darling, for re-scooping this piece, I particularly love "Content marketing is not a sprint, it’s a marathon .. " xxx
janlgordon's comment, May 23, 2012 9:56 PM
maxOz
You're very welcome, it's a great piece. I agree with you, it's definitely a marathon!