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Rescooped by Khaled El Ahmad from Enterprise Social Media
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Top CMOs on Twitter

Top CMOs on Twitter | SM | Scoop.it

"These are the top 100 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of May 24, 2012."

 

Via 1 of the 100 @timsuther


Via Mike Ellsworth
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Martin (Marty) Smith's comment, May 30, 2012 12:49 AM
Great scoop Mike. Marty
Rescooped by Khaled El Ahmad from Twitter - Professional Tool
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TweetShow

TweetShow | SM | Scoop.it

Tweet Show is a web app that streams tweets containing a hashtag of your choice with style & pizzazz in fullscreen splendour!
Perfect for getting instant on-screen feedback at conferences and meetings using a specific hashtag.


Via Baiba Svenca, Paulo Simões
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Creativa2012's comment, June 1, 2012 7:03 PM
Cool! Excelente, saludos desde Venezuela
Rescooped by Khaled El Ahmad from e-Strategies & all web Strategy tools
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Taghreedat launches Arabic Wikipedia Editors Program in cooperation with the Wikimedia Foundation

Taghreedat launches Arabic Wikipedia Editors Program in cooperation with the Wikimedia Foundation | SM | Scoop.it

Taghreedat, the Middle Eastern volunteer group working to increase the amount of Arabic Web content has just struck a deal with the Wikimedia Foundation, launching the Arabic Wikipedia ...


Via أنس الفيلالي Anas
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TechCrunch | Facebook Forced By Privacy Activist To Put Policy Changes Up For Worldwide Vote Until June 8th

TechCrunch | Facebook Forced By Privacy Activist To Put Policy Changes Up For Worldwide Vote Until June 8th | SM | Scoop.it
Max Schrems, the Austrian founder of Europe Vs. Facebook, has forced Facebook to put proposed policy changes up for a vote by all its users.
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How a Local 5 Star Hotel Takes Full Advantage of Social, Local, and Mobile Technology

How a Local 5 Star Hotel Takes Full Advantage of Social, Local, and Mobile Technology | SM | Scoop.it
We have all heard the argument "Social media is not for me." Well, the David Intercontinental hotel shows exactly how it's supposed to be done.
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Free Ebook: How to Attract Customers with Twitter

Free Ebook: How to Attract Customers with Twitter | SM | Scoop.it
Grab @HubSpot's free ebook and learn how you can take 140-character tweets and turn them into quality leads.
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A Beginner’s Guide to Facebook Insights

A Beginner’s Guide to Facebook Insights | SM | Scoop.it
By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular.
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Rescooped by Khaled El Ahmad from Leadership in Distance Education
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5 Tips for Nonprofit Leaders to Engage Online - Online Fundraising, Advocacy, and Social Media -

5 Tips for Nonprofit Leaders to Engage Online - Online Fundraising, Advocacy, and Social Media - | SM | Scoop.it
One of the biggest challenges nonprofit Executive Directors face, besides raising money of course,...

Via Dr. Susan Bainbridge
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | SM | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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Would You Buy A Bat-Phone?

Would You Buy A Bat-Phone? | SM | Scoop.it
Dah na na na na na na na: BAT-PHONE! If you've ever wanted to place wireless phone calls like Batman does, it appears that Nokia just might have a product for you: The cell phone giant has announced a limited edition Batman-themed smartphone.
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Rescooped by Khaled El Ahmad from Social-Business-Marketing
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10 Top Execs Share Their Social Media Secrets

10 Top Execs Share Their Social Media Secrets | SM | Scoop.it
When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.

 

Social media is an increasingly important tool for building brands, connecting with customers and boosting customer loyalty and engagement. All of these factors can work together to increase awareness of your brand and drive new business.

 

Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: http://on.mash.to/KygBmD ;

 

Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM
2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter
3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo
4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote

 

Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia
6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta
7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group
8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade
9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse
10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten

 

Read Entire Post here: http://on.mash.to/KygBmD ;


Via maxOz
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maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
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Yahoo licenses the technology behind Arabic transliteration tool Yamli

Yahoo licenses the technology behind Arabic transliteration tool Yamli | SM | Scoop.it
Yahoo Maktoob, the Middle Eastern arm of Yahoo, has acquired a license to use the technology behind the Arabic transliteration tool, Yamli.

Co-founded by Habib Haddad, the brains ...
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Rescooped by Khaled El Ahmad from "Social Media"
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Complete walkthrough of Facebook’s mobile Pages Manager app

Complete walkthrough of Facebook’s mobile Pages Manager app | SM | Scoop.it

Via Jose H. Flores
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Rescooped by Khaled El Ahmad from Social-Business-Marketing
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B2B Marketing: Understanding Decision Stages

B2B Marketing: Understanding Decision Stages | SM | Scoop.it
Understanding the decision stages B2B customers go through as they decide to buy from you and developing the content they are looking for at each stage is an essential B2B Marketing best practice.

 

Creating and sharing the information your customers want at each stage of their decision process will dramatically improve the findability, relevance, and ultimately the value of your content and increase qualified traffic, visitor engagement, and conversions.

 

Key Decision Stages by Information Need

 

1. Defining the problem: education and thought leadership

 

#They are casting a wide net and may or may not have an idea what the solution will be
#The information seeking has a broad focus using more generic and high-level search terms and keywords
#They may be seeing assistance with definition, scope, and internal buy-in


2. Evaluate alternatives: solutions & product suitability

 

#They are searching for available options that will meet their requirements
#Keywords and search terms will be more specific and will start to reflect solution alternatives or categories
#Their goal is developing a short-list of viable alternatives


3. Negotiate & commit: credentials and decision support

 

#They have a solid understanding of how each alternative measures up and the decision maker is trying to get comfortable with committing to one of the decision alternatives
#Keywords and search terms will be much more specific and will be focused on specific solutions
#They are managing questions and building a case with various stakeholders

 

At each stage of the decision process you need to target your content to address differences in what your customer wants to know

 

Then map specific differences in what each segment wants to know.

This chart by Brainrider - may be used to simply map decision stages and content opportunities against existing, repurposed, and curated content.

 

Source: http://bit.ly/JDcXcV ;


Via maxOz
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Rescooped by Khaled El Ahmad from Social Media Content Curation
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Content Curation Tool Clipboard Opens To All Adding New Feature Boards

Content Curation Tool Clipboard Opens To All Adding New Feature Boards | SM | Scoop.it

Giuseppe Mauriello: I "scooped" this service called Clipboard when it was in private beta, October 15, 2011:

 http://www.scoop.it/t/social-media-content-curation/p/548503878/new-powerful-curation-tool-clipboard-saves-pieces-of-web-pages

Today Clipboard, that allows users to save parts of Web pages, is no longer in private beta.

 

From review on The Next Web:

"Clipboard was founded by Gary Flake, who previously founded Microsoft’s Live Labs, Yahoo Research.

 

Flake sees Clipboard as a service closer to Dropbox, then he does Pinterest. While Pinterest is more for vanity sharing, his company is all about capturing the important parts of the web for your own purposes, whether you want to keep your clips private or share them with others.

 

Along with coming out of beta, the site has launched its own feature called “boards”, which Flake tells me was the original concept for the site. Users can now put together all of the things that they clip into a Pinterest-style board and share them publicly or just with specific people.

 

By using Clipboard, you can not only share links, you can share the actual context of what interested you in the first place, with the code from the page completely intact. So if you wanted to clip an IMDB page, all of the links to the actor pages would remain. This beats the current Pinterest experience of simply grabbing an image..."

 

Read full article here: 

http://thenextweb.com/apps/2012/05/31/clipboard-officially-launches-adds-boards-and-could-become-your-new-inbox/

 

Try out it: https://clipboard.com

 


Via Giuseppe Mauriello
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Paulo Simões's comment, June 1, 2012 4:57 AM
Clipboard is a fantastic tool. One of my favorite for now. I don't see the point of Pinterest.
With Clipboard we grab all what we want. Almost perfect.
Giuseppe Mauriello's comment, June 1, 2012 5:20 AM
Hi Paulo, I agree with you. One of my favorites for me too.
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Facebook Pages finally get administrator roles and scheduled posts

Facebook Pages finally get administrator roles and scheduled posts | SM | Scoop.it
Facebook is continuing to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them ...
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3 Steps to an Effective Social Media Strategy | Social Media Examiner

3 Steps to an Effective Social Media Strategy | Social Media Examiner | SM | Scoop.it
Social media strategy: how to create an an effective social media plan to grow your fan base, increase engagement and build your business.
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Rescooped by Khaled El Ahmad from Social Media Marketing Strategies
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Do-It-Yourself Online Reputation Management – 7 How To Tips

Do-It-Yourself Online Reputation Management – 7 How To Tips | SM | Scoop.it

Search engines and the internet have changed our world in ways few could have comprehended. Most of these changes have been extremely positive eg. I can now study a new concept from the comfort of my home. However, some of the changes occurring as a result of the internet, are not so positive.


Via Level343
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Facebook Photo of a ‘Large Sum of Cash’ Leads to Robbery

Facebook Photo of a ‘Large Sum of Cash’ Leads to Robbery | SM | Scoop.it
A 17-year-old girl in Australia posted a photo of a “large sum of cash” to Facebook, which lead to two men showing up at her mother’s house to steal the money. No one was hurt, but the criminals did get away with some cash and personal property.
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Rescooped by Khaled El Ahmad from "Social Media"
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72+ of the best social media campaigns worldwide

72+ of the best social media campaigns worldwide | SM | Scoop.it
Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011.

Via Dr. Susan Bainbridge, Jose H. Flores
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Here’s the US Government’s list of digitally monitored words, and what they mean for your privacy

Here’s the US Government’s list of digitally monitored words, and what they mean for your privacy | SM | Scoop.it
Author's note: Feel free to copy/use/remix/reblog/Tumbl/tweet/steal any part of this post. It was a right pain in the ass to pull out the hundreds of terms from their PDFs, so take ...
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