Twitter ran its first-ever TV spot on Sunday during the broadcast of the 2012 Pocono 400 Nascar race.
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The results of Social Media Examiner's fourth annual Social Media Marketing Industry Report - http://bit.ly/HhLYAS [pdf] are in.
The survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so.
The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.
Marketo - http://bit.ly/HkUsDe - partnered with ColumnFive - http://bit.ly/HflNxk - and created an Infographic to display the key findings in the report including; what social networks marketers will focus on in the future, the top benefits of social media marketing, the most used social media tools and more.
By Jason Miller- http://bit.ly/HkUsDe
Robin Good: In the age of global, collective and crowdsourced interaction, many among us are starting to play the role of "connectors". We help like-minded people find each other, or good and complementary ideas to meet halfway.
Here is an interesting take from Nick Kellet on the possible different types of "connectors" out there, among which he identifies also a "solution connector", or someone able to pull together different information, resources and ideas to tell a story or to cover an issue/topic like a museum curator would do.
From the original article: "Are you an Solution Connector? > CURATIVE THINKER
...A solution connector isn't someone who create new ideas per se, being curative is just a different kind of creative.
They think a little more like a museum curator – they tell a story.
Their special skill is deciding which bits to keep and which to remove. They put together a Solution or an Exhibit. They let the whole idea tell a story. They assemble.
...Another metaphor is standing on the shoulders of giants. I watched this done brilliantly by Dave Kellogg whilst at Business Objects. Dave is a master of assembling ideas from across the gene pool and then crafting a wonderful story.
For me I’ve learned that Curation is far more effective and far more scalable than Creative Thinking.
...Curation Thinking is on the rise."
Via Robin Good
"This social business study reveals the importance of Social Business initiatives by front line managers and organizational leadership."
A recent Study, by MIT Sloan Management Review in collaboration with Deloitte, “Social Business: What Are Companies Really Doing?” highlights the growing importance of social business initiatives:
The majority (52%) believe that social business is important or somewhat important to their business operations. Roughly 86% of managers believe social business will be important or somewhat important in the next three years.
Additionally, social business is viewed most often as a tool for external-facing activities.
Here are further insights:Sales and customer services are most responsible for driving social business adoption On average, respondents say that the most important use of social business software is for managing customer relationships The second most important use of social software is to innovate for competitive differentiation
It’s clear, from The Report - http://bit.ly/KvBWQf - that Social Business enables much more than just Marketing.
The Study concludes with several case studies, where the outcome of social business affected innovation, operations and leadership. The graphic illustrates how social business can enable much more than how a brand communicates on the social web.
“Social Business isn’t just a buzzword. It is real life and it can help solve real life business problems.”
By Michael Brito - http://bit.ly/JEPqYT
Learn how to create a company culture that encourages the use of social media among its employees.
The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.
Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.
Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy.
Read more: http://bit.ly/LHRAo7
Via Martin Gysler
Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!
1. Google AdSense
Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
Read more: http://bit.ly/LyxGvt
Via Martin Gysler
Spring Metrics, have been helping customers increase their social engagement and have seen some noteworthy results.
While the public debate about the impact of social media on your online business continues (the data shows they are clearly positively correlated, and the only question should be how much a Like or Follow is worth - http://bit.ly/KUzHTH - to your business), many e-commerce merchants and retailers are quietly getting on with the business of adding social media to their toolkit.
Looking at the question from a different perspective, catalyzing your following at the time of purchase by enticing buyers to become advocates has increased social engagement, as measured by the total number of Likes, by 23% in an average of six weeks.
In these early results, more than half of the visitors will Like or Follow, but then not purchase… yet. It’s too early to show stats on how many of those social advocacy actions turn in to purchases at a later date, but we can see that it’s not zero.
From this Infographic you can see that 54% feel more likely to purchase after Liking. So rather than simply losing the momentum of that visitor after the non-converting visit, you have preserved on average 54% of the time and money you spent attracting that visitor. And of course there’s the indirect effect, again too early to quote stats but it’s not zero either; customers are seeing a clear increase in sales from social media channels.
This piece was written by Erin Scime in December of 2009 but it is highly relevant today.
I selected it because the way it's written creates a mindset, sometimes when you hear something articulated in a particular way it can spark your imagination, give you a whole new perspective to operate from.
Here is what caught my attention:
How does a content strategist act as a digital curator?
It’s critical to create a content experience with purpose, that is consistent and contextual.
This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value.
The content strategist-as-curator is the one who makes this happen. How?
**Exhibit your collection’s greatest assets
**Just as curators produce thoughtful exhibitions that juxtapose pieces of work against one another to create meaning and spur excitement
**content strategists must approach a business’s content as a
**medium that needs to be strategically selected and placed to engage the audience, convey a message, and inspire action.
**First, the content strategist assesses, analyzes, and recommends high-level steps to create more cohesive content.
Once the site goals are understood from a business and user point of view,
**the content strategist-as-curator works to reframe the collection by creating an overarching strategy that defines how content be should be organized, positioned, and made relevant (think: exhibition rooms in a museum or gallery)
**As if hanging art, the editor-as-digital-curator thoughtfully examines how to strengthen primary content (editorial features)
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/yzrzl76]