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Excerpted from article:
"Are you wondering how to best use the Facebook Timeline features?
The right steps can capture the attention of your fans and potential customers.
What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.
To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.
#1: Pin a Post
A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.
Here are a few simple ideas to help you decide on the best pinning strategies for your business.
You can use a pinned post to build your fan base and/or your email list. Offer something of value in exchange for the Like or a fan’s name and email.
Consider creating a welcome video and then posting it on your page as a status update, with a message such as, “Welcome!
The next time you are promoting a webinar, teleclass or any online or offline event, use an image as your promotional banner and pin it to your page.
#2: Highlight a Post
A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.
Here are a few smart strategies to help you make the most of your highlighted posts.
Highlight your customer testimonials...
Use highlighted posts to explain a new service or program to your fans and create multiple images to roll out over a designated period of time to grab your fans’ attention.
#3: Create Milestones
Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate.
Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.
Also make sure to include a call to action with a link to more information in your milestone...."
Read full article here: http://j.mp/Lwh5Nh
Via Giuseppe Mauriello
From the original article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.
With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.
The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.
The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.
The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".
Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/
Via Antonino Militello, Robin Good
I selected this piece posted (by Josh Catone), infograph by (Crowdtap Influence Marketing because it sheds some light on the current predominate thinking regarding how to reach influencers and what influencers brands should be focusing on.
**According to a recent study conducted by the firm, people are influenced by those they actually know more than by popular figures or brands they may follow.
**In other words, it’s not a numbers game — influence spreads across close-knit networks of actual friends.
As the infographic states, influencer marketing is hot these days but what we should all focus on is our close social networks of peers, not those with a high influence "score"
**our peers are who we turn to for making most common purchasing decisions.
What I found most interesting is How Content Really Spreads and that no matter what, 92% of people rely on people they know above all else!
This infographic sheds light on a current marketing predicament: What does it mean to be an influencer and how do we reach those people?
According to Deanna Brown, the CEO of Federated Media, that’s why context is so important— the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers
**most marketers agree that reaching influencers is important
**but reaching small groups of highly targeted individuals is the way to go
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://tinyurl.com/7j7vt6b]
Robin Good: SeeSaw is a new web app which allows you to easily monitor social media news streams on any topic and in real-time.
You can pick and select which news stories to find by using hashtags, or specific search keywords. Once Seesaw starts visualizing the live social stream on that topic you can begin to save, pull together into collections and/or share them on your social media channels.
Each search you make can be saved and labelled and reloaded and updated in real-time with one click.
Very useful for monitoring specific topics and finding relevant stories to collect, share or post.
Free to use. Login with Twitter.
Try it out now: http://sees.aw/ ;
Via Robin Good
Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.
For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.
Very useful. 8/10.
Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ;
Via Robin Good
Excerpted from original article:
"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.
Here you’ll learn 12 ways to market an infographic:
***Building Your Own Infographic
This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.
1. Create content that people actually want...
2. Infographic research...
3. Make sure it’s got data on it...
4. Infographic Design & Data Visualization...
5. Add an embed code to let others re-post it...
6. Making your Infographic go Viral...
7. Use your network...
***Using other people’s infographics:
People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.
8. Finding Infographics...
9. Adding value...
10. What’s the proper etiquette for re-using others work?...
***Things You Should Do For all Infographics:
Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:
11. Add Pin It buttons...
12. Tweetables: Set up important and entertaining stats formatted as Tweets..."
This is just a summary. The full post includes many information, links, examples and key lessons.
Read full article here:
Via Giuseppe Mauriello
Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.
In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.
Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;
Via Robin Good
Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register).
Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.
Guillaume Decugis wrote this commentary:
"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.
The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."
This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/75ucphe]
Via Guillaume Decugis, janlgordon