I selected this infographic and article from Trip & Travel because they clearly show the huge impact on the travel industry but it also applies to every industry across the world.
Take a look at the Four Pillars Fascinating look at how technologies and social media impact consumers at every level of their purchasing decisions
** My comment: It's all about building relationships and community. Understanding how and when to communicate with these people on a consistent basis. Once you understand this social media and technology are great tools to move your business forward. It's always great to see results in other industries to inspire you!
Here's what caught my attention:
**people are constantly using their smartphones, whether they're traveling or not constantly posting picture, reviews
**52% of Facebook users said their friend's photos inspired their holiday choice and travel plans -word of mouth advertising, recommendations from friends in your networks is the most powerful way to sell your products and services
**92% of consumers actually said they make their travel decisions based on trusted sources
**30% of consumers said they use their mobile apps to find travel destinations and accomodations - the point is, they're "plugged into their networks whether they're traveling or not"
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/NWAJOs]