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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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How Social Media is Impacting Travel & Every Industry Across the World [Infographic]

How Social Media is Impacting Travel & Every Industry Across the World [Infographic] | SM | Scoop.it

I selected this infographic and article from Trip & Travel because they clearly show the huge impact on the travel industry but it also applies to every industry across the world.

 

Excerpt:

 

Take a look at the Four Pillars Fascinating look at how technologies and social media impact consumers at every level of their purchasing decisions

 

** My comment: It's all about building relationships and community. Understanding how and when to communicate with these people on a consistent basis. Once you understand this social media and technology are great tools to move your business forward. It's always great to see results in other industries to inspire you!

 

Here's what caught my attention:

 

**people are constantly using their smartphones, whether they're traveling or not constantly posting picture, reviews

 

Influence

 

**52% of Facebook users said their friend's photos inspired their holiday choice and travel plans -word of mouth advertising, recommendations from friends in your networks is the most powerful way to sell your products and services

 

**92% of consumers actually said they make their travel decisions based on trusted sources

 

**30% of consumers said they use their mobile apps to find travel destinations and accomodations - the point is, they're "plugged into their networks whether they're traveling or not"

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/NWAJOs]


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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | SM | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

 

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

 

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.

 

Intro:

 

"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

 

Here are some highlights:

 

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

 

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

 

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

 

Here are the categories:

 

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art

 

Engagers - These people have well-established social networks and are strong influencers of people they know personally

 

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

 

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/N4a2Km]


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How to run a Facebook Competition without getting your Page shut down | The Social Skinny

How to run a Facebook Competition without getting your Page shut down | The Social Skinny | SM | Scoop.it
8 handy steps to setting up and running a successful Facebook competition.
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Rescooped by Khaled El Ahmad from Content Strategy |Brand Development |Organic SEO
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How to Protect Your Site from Negative SEO

How to Protect Your Site from Negative SEO | SM | Scoop.it
A few days ago, I just found out that someone’s trying to pull one of my top keywords’ search rankings by building thousands of spam links to its designated page. Obviously, that douche has plenty of time to waste.

 

What is Negative or Reverse SEO?

 

Negative SEO is the process of downgrading a site/page’s search result rankings through implementing tactics that violate Google’s Webmaster Guidelines and to trigger negative ranking factors/signals, for it to be penalized or be affected by algorithmic updates.


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Report: Words including ‘look’ and ‘watch’ don't engage Facebook fans | Articles | Main

Report: Words including ‘look’ and ‘watch’ don't engage Facebook fans | Articles | Main | SM | Scoop.it
A new study shows that catchy words such as like and click aren’t the best at getting fans to follow through to your content. Try using pictures instead—or (go figure) the word chocolate .
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Rescooped by Khaled El Ahmad from BUSINESS and more
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Developing Charisma - Increasing Your Influence in the Workplace

Developing Charisma - Increasing Your Influence in the Workplace | SM | Scoop.it

Have you ever worked with a very charismatic leader?


If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person.
People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!

 

Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article

 

Defining Charisma

 

Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."

 

Read more: http://bit.ly/KJZ7WX


Via Martin Gysler
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Michel CEZON's curator insight, March 2, 2014 12:28 PM

Charisma is a collection of traits and behaviors that help you appeal to other people. Charismatic people are often successful, and people are naturally drawn to them. They retain the best talent in their teams, and people listen to their ideas.

Because charisma is a collection of behaviors, you can learn it. Work on developing empathy, self-confidence, and assertiveness. Be aware of what your body language is saying, and do your best to give people a genuine smile when you're around them.

Also, make sure that you use your charisma the right way: don't use it to influence someone to do something that is against his or her own best interests.

Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | SM | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

 

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language

 

Read more: http://bit.ly/Q963MW


Via Martin Gysler
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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
Rescooped by Khaled El Ahmad from Marketing Strategy and Business
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14 Unique Types of Content You Should Incorporate Into Your Marketing Content Strategy | HubSpot

14 Unique Types of Content You Should Incorporate Into Your Marketing Content Strategy | HubSpot | SM | Scoop.it

Excerpted from article:

"Producing the same types of content over and over is not only boring for you, but it doesn’t exactly stimulate your prospects, either.

Well, we think it’s high time you shook up your content balance and experimented with some new types of content you’ve never tried before.

 

Here are 14 types of under-used content we think more marketers should be implementing in their campaigns and on their websites.

 

1) Animated GIFs;

2) Comics/Cartoons;

3) Concept/Content Visualizations;

4) Controversial Content;

5) Livestreaming Video;

6) Embedded Tweets;

7) Event Information;

8) Infographics;

9) Memes;

10) Music Videos;

11) Original Data;

12) Podcasts;

13) SlideShare Presentations;

14) User-Generated Content;

 

 

Each element is analyzed with more information. Read full article here: http://j.mp/MQ6fMx

 


Via Giuseppe Mauriello
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Tom George's comment, June 25, 2012 10:39 AM
Nice one Giuseppe!
Giuseppe Mauriello's comment, June 25, 2012 10:46 AM
Thank you Tom!
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8 Attributes of Content That Inspire Action | SEOmoz

8 Attributes of Content That Inspire Action | SEOmoz | SM | Scoop.it

Excerpted from article:

"As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

 

Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.

 

Here are the elements of impactful content:

 

1. Provocative

Easily confused with controversy, being provocative is about more than raising eyebrows. Provocative content ignites emotion by pushing boundaries and challenges the status quo.

 

2. Visionary

Are you causing a “Eureka moment” for the reader?

Visionary content puts into words a frustration, realization, or need that the reader has, but may not have been fully aware of or seen properly verbalized previously.

 

3. Differentiated

Differentiated content presents a completely original idea or discusses a tired topic in a new fashion or format. This is uncommon to most content and one of the toughest attributes to master.

 

4. Relevant

Does your content appeal to your target audience?

Content should be related to your brand without being an overt sales pitch. If you do go off topic, you’re doing so from the perspective of your vertical.

 

5. Timely

Are you one of the first to cover hot topics?

Even if you aren’t trying to break news, you should be incorporating current trends and news into your content. Leverage news items your audience is naturally talking about or seeking more information about.

 

6. Demonstrates Mastery

Are you positioning your brand as a thought leader?

Masterful content offers an unparalleled depth of insight. It expands on complex ideas and shows a comprehensive analysis on the topic unlikely to be found from other sources.

 

7. Can Be Delivered On

Do you provide the solution?

Content should intrigue the reader about your brand, and make them feel they have an unmet need only your brand can fill.

 

8. Narrative

Are you telling a story with a clear beginning, middle, and end?

Content with a strong narrative takes the reader on an exciting journey full of surprises and leads to a call-to-action of value for the brand. It’s cohesive, easy to understand, and inspires action related to the story...."

 

Each element is enriched with some examples. In addition at the end of post, the author has included an evaluation rubric for you to consistently measure if your content incorporates these attributes.

 

Read full article here:

http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action

 

Check out content evaluation rubric here: 

https://docs.google.com/spreadsheet/ccc?key=0Aj1fS7E2HfcKdE1udGdoQXZ2VDJxTXpnaDFSWU1IaGc#gid=0

 


Via Giuseppe Mauriello
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Javier Cañas's comment, June 24, 2012 7:11 AM
Gracias por el artículo, lo considero muy interensante para comenzar a diseñar mi blog.
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Behind the Scenes of 4 Hot Social Media Campaigns

Behind the Scenes of 4 Hot Social Media Campaigns | SM | Scoop.it
From Carlsberg to Sephora, these brands are leading the pack in awesome campaigns for their fans. Check them out.
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13 Tips to Combine Photos and Social Media for Greater Exposure | Social Media Examiner

13 Tips to Combine Photos and Social Media for Greater Exposure | Social Media Examiner | SM | Scoop.it
Social media photos: how to expand your social media presence with photos that attract and engage readers.
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The Ultimate Guide to the New Google Analytics Social Reports ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources.

The Ultimate Guide to the New Google Analytics Social Reports ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources. | SM | Scoop.it
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Rescooped by Khaled El Ahmad from Extreme Social
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Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com

Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com | SM | Scoop.it
mediabistro.comSocial Media Gender Balance - Women Like Pinterest, Twitter, Men ...mediabistro.comSocial Media Gender Balance – Women Like Pinterest, Twitter, Men Like Reddit, Google+ [INFOGRAPHIC]...

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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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To Convert Put People Faces On Your Website Not Widgets or Pics of the Things You Sell

To Convert Put People Faces On Your Website Not Widgets or Pics of the Things You Sell | SM | Scoop.it

Robin Good: Excellent and insightful article by Marty Smith on the importance of featuring people faces prominently on your web site rather than creating fancy landing pages with widgets and calls to action that have no humans in it.

 

"I've noticed many startup websites are so in love with their widget, software or app they make IT the hero on their websites.

 

The problem is that I have tested every variation of people vs. thing you can imagine and PEOPLE crushed THINGS on engagement and conversion.

One of the consistent themes at Tim Ash's Conversion Conference this week was PEOPLE are important, people help sell. There were at least 3 confirmations of research we conducted when I was an Ecommerce Director showing:

 

a) People beat things in engagement and conversion.

 

b) People (or a single person) looking directly at the visitor increase engagement.

 

c) A person looking at your CTA (call to action) is increases engagement and conversion.

So why do most startup websites eschew people in favor of things?

 

...I share 4 of my favorite startup websites and half are close to understanding how conversion funnels work.

 

->>> ...people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around."

 

Mentioned in the article: KISSmetrics, DailyDigital, Argyle Social and Spring Metrics."

 

Rightful. Resourceful. 8/10

 

Original article: http://scenttrail.blogspot.fr/2012/06/startup-websites-people-not-things-sell.html ;


Via Martin (Marty) Smith, Robin Good
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Martin (Marty) Smith's comment, June 30, 2012 3:17 PM
Thanks Robin. Wish I was in Rome today with you instead of sweltering here in NC - 104 in the shade ouch. Why I am inside writing LOL. Marty
Robin Good's comment, June 30, 2012 3:22 PM
Marty you are: consider yourself sitting in quite shadow of a long row of marine pine trees as a soft breeze gently caresses your skin. Rome virtually welcomes you to feel as if you were here, providing you with the energy and inspiration to keep you writing more great stuff. ;-)
Liz Wilson's comment, July 1, 2012 11:20 AM
Hi Marty, I guess you have read *Likeonomics* - a whole book that echoes your idea that "people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around". So true! Makes it a nicer world, though, doesn't it?
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The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC] - AllTwitter

The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC] - AllTwitter | SM | Scoop.it
The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC] (RT @SocMediaTravel: Take a look at the impact of #socialmedia on #travel and #tourism: [INFOGRAPHIC]http://t.co/LMrll48w via @Mediabistro...)...

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Ground-Proven Rules To Get More People To Read Your Content

Ground-Proven Rules To Get More People To Read Your Content | SM | Scoop.it

Robin Good: Some really valuable and long-tested advice on specific, immediately applicable things you can do to your writing and to the formatting of your content to make sure it looks professional, and it gets more people to read and appreciate it.

 

The advice contained in this infographic is excellent and I have been using each and every single one of these ten rules for a long time now on MasterNewMedia. If you have not yet started to consider some of this variables, dive into this infographic and start reserving some mental and production space for them too.

 

Highlights: 

 

A) Impatient searchers

Jakob Nielsen’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

 

B) Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.


C) Structure your paragraphs in the inverted pyramid style.

This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.


1. Embrace the line break

There are few easier ways to make your content more readable.

And try writing some paragraphs with one sentence only.


2. Break up your content with compelling subheads

Is there a compelling story? Will they get the gist of your information?

 

3. Use bulleted lists
 

4. Use deep captions

Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”

Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.

 

5. Add highly relevant links

Internal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts.


6. Use strategic formatting

Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Emphasize the key points so the scanner can quickly pick them out.


7. Harness the power of numbers

Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.


8. Check your dual readership path

Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

 

 

Excellent. It works. 9/10

 

By Pamela Wilson -- http://bit.ly/LzBnQm

Source: http://bit.ly/LIOp4n

Infographic by BlueGlass -- http://bit.ly/LzBNpN


Via maxOz, Robin Good
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maxOz's comment, June 29, 2012 10:37 AM
Thank You Gust for haring Cheers Michele
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Twitter Drops LinkedIn Partnership

Twitter Drops LinkedIn Partnership | SM | Scoop.it
LinkedIn announced via a blog post on Friday that it would no longer partner with Twitter to sync updates.
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How To Get More Out of Triberr

How To Get More Out of Triberr | SM | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


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Find Your Sources - A Curated Directory of Media Journalists on Twitter: Lissted

Find Your Sources - A Curated Directory of Media Journalists on Twitter: Lissted | SM | Scoop.it

Robin Good: If you are looking for a tool that allows you to find and listen to reporters, journalists and bloggers in the area or on the topic that interests you the most, Lissted should be on your list.

 

"search for trusted print, broadcast or online sources; follow those who cover your industry or your area."

 

From TheNextWeb: "The press release distribution service RealWire has launched a new curation tool called Lissted. Its tagline is pretty self-explanatory: “Curating the media on Twitter.”


What it doesn’t say, though, is the size of its database (“the Lisst”), which includes over 10,000 journalists and growing.

 

As a matter of fact, media professionals can also request to be listed by linking their Twitter account and filling up a detailed sign-up form asking about their areas of interest and specialities.

 

...Lissted offers advanced search features; you can look for bloggers and journalists from all sorts of sectors or working for a specific media outlet in the region of your choice. Lissted will return detailed results, which includes Twitter accounts and Klout scores — and this search tool displays the first 100 results for free.


...

 

While some of these features are free as well for listed journalists, Lissted also offers advanced subscription plans targeted at PR and marketing professionals, which range from US$76 to US$232 a month (£49 to £149)."

 

Source: http://thenextweb.com/media/2012/06/25/lissted-helps-you-find-journalists-and-monitor-the-media-on-twitter/ ;

 

Pricing info: http://lissted.com/general/pricing ;

 

FAQ: http://lissted.com/general/faq ;

 

More info: http://lissted.com/ ;


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Facebook pulls location-tracking feature - CNN.com

Facebook pulls location-tracking feature - CNN.com | SM | Scoop.it
Facebook appears to have pulled a controversial feature that let the social network's users get a digital list of other Facebookers nearby.
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The Ultimate Guide to Marketing with Infographics | Unbounce

The Ultimate Guide to Marketing with Infographics | Unbounce | SM | Scoop.it

Excerpted from original article:

"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

 

Here you’ll learn 12 ways to market an infographic:

 

***Building Your Own Infographic

This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.

 

1. Create content that people actually want...

2. Infographic research...

3. Make sure it’s got data on it...

4. Infographic Design & Data Visualization...

5. Add an embed code to let others re-post it...

6. Making your Infographic go Viral...

7. Use your network...

 

 

***Using other people’s infographics:

People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.

 

8. Finding Infographics...

9. Adding value...

10. What’s the proper etiquette for re-using others work?...

 

 

***Things You Should Do For all Infographics:

Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:

 

11. Add Pin It buttons...

12. Tweetables: Set up important and entertaining stats formatted as Tweets..."

 

 

This is just a summary. The full post includes many information, links, examples and key lessons.

Read full article here:

http://unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/

 


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Actualization of a Course Library through Influential Twitter Knowledge


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Inside the Mind of a Freelancer [INFOGRAPHIC]

Inside the Mind of a Freelancer [INFOGRAPHIC] | SM | Scoop.it
Thinking about making the move to freelancing? This infographic will give you the rundown on current freelancers' sentiments.
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Google drops cost of Maps API to keep developers, gives Foursquare puppy eyes

Google drops cost of Maps API to keep developers, gives Foursquare puppy eyes | SM | Scoop.it
Google must be feeling the pinch from developers like Foursquare who've jumped ship from Google Maps in opposition to costs, as it just...
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3 Keys to Increasing Your Content Conversions

3 Keys to Increasing Your Content Conversions | SM | Scoop.it
Check out this essential advice on how to measure the results of your web content and three keys to increasing your content conversions.
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