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Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Social Media Monitoring That Eliminates Human Interaction

Social Media Monitoring That Eliminates Human Interaction | SM | Scoop.it
It used to be that social media monitoring software could only find what you tell it to look for. No longer. The Tea-Leaf 10000 reads your mind and changes your keyword searches for you, as needed.

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5 KEYS TO MEASURING SOCIAL MEDIA REACH | Make It Work For Us

5 KEYS TO MEASURING SOCIAL MEDIA REACH | Make It Work For Us | SM | Scoop.it
How to measure a business or brand's social media reach.

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52 Questions To Ask When Hiring A Social Media Company

52 Questions To Ask When Hiring A Social Media Company | SM | Scoop.it

As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg]

 

Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October.

 

Of 2008. I wish I was kidding.

 

It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb.

 

Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/


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Easily manage all your social network settings

Easily manage all your social network settings | SM | Scoop.it

You having trouble managing your social network settings? We're to help you manage sites such as Facebook, Twitter, Pinterest, YouTube and more here is the tool you're waiting for long time and it's very easy to use. [note mg]

 

What is Bliss Control?

Bliss Control is simply a directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks.

 

For example if you want to change your bio on Pinterest, you select those options on the homepage, hit “Go” and you’ll be taken to the right place on Pinterest to change your bio.

 

We were inspired to create this site following the success of Notification Control, a more basic site that we built.

 

Does Bliss Control use my login details?

No, we simply provide links to the right settings pages.

 

Should I be concerned about my privacy?
No, again, we’re only providing links, we don’t receive any information from you.

 

What actions do we list?

Change profile picture Change bio Delete account Change 3rd party permissions Change connected accounts Change password Change design Change username Change email Change mobile settings Change email settings Recover password

 

What services are supported?

Facebook Twitter StumbleUpon Pinterest Tumblr Foursquare YouTube LinkedIn Google+ Meetup Path Instagram Flickr

 

Try it, it's free: http://blisscontrol.com/ ;


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John van den Brink's comment, March 20, 2012 1:59 PM
Martin, thank you for this one!
Martin Gysler's comment, March 20, 2012 6:16 PM
You're welcome John. I'm glad if this tool is also useful for you!
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | SM | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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21 Warning Signs You’re Becoming a Social Media Snob

21 Warning Signs You’re Becoming a Social Media Snob | SM | Scoop.it

Ever think you might be starting to take social media a little too seriously?


Sure, it started out innocently enough.

 

You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.

 

Without even realizing it though, your perspective began to shift.

 

The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:

 

Somehow, somewhere, you got… serious.

 

You started counting your retweets.

 

You worried about your engagement score on Facebook.

 

Read more: http://www.copyblogger.com/social-media-snob/


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5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | SM | Scoop.it

The social business market is changing and evolving continually. Enterprise tools are about integration, fit to purpose and enabling capabilities, much of which will and does depend on current systems.

 

The line between marketing and HR appears to being redefined as we enter the era of the social business. Whilst a CEO will clearly be able to point to a set of strategic responsibilities for HR, the role of HR is evolving as employee engagement, branding and business strategies blend to create a broader social ecosystem.

 

Businesses are becoming more open and transparent as the line between customers and employees becomes blurred, communications open and people can clearly identify the match of an organisational culture to the brand promise. Do people act pro-actively in customer service, are they really focused on employee development, corporate sustainability….does this organizational still make sense?

 

Read more: http://www.tribalcafe.co.uk/social-business/social-business-10-ways-to-kick-start/


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Questions to Ask Before Starting in Social Media | Business 2 Community

Questions to Ask Before Starting in Social Media | Business 2 Community | SM | Scoop.it

Before starting into something new, it is always useful to think where you want to go and how ... this is no different in social media. This article will give you the information necessary to properly do so. [note mg]

 

So you’re thinking about jumping into social media.

You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn.

 

But have you really thought it through? Have you laid out the groundwork, reasons, measurement and more before you make the leap? Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers?

 

Whatever your train of thought, here are some things you might want to run through first before jumping in.

 

Why Are You Doing This?

 

Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media?

 

Read more: http://www.business2community.com/social-media/questions-to-ask-before-starting-in-social-media-016281


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6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | SM | Scoop.it

Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]

 

You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.

 

1. Managing Your Profile and Reputation

So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.

 

Read more: http://gigaom.com/collaboration/6-social-media-pain-points-and-what-to-do-about-them/


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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | SM | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | SM | Scoop.it

The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]

 

It’s time to teach that old dog some new tricks.

 

That old dog I’m referring to is social media.

 

Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.

 

But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.

 

When I kicked off my writing business in April, I decided to use social media my way.

 

I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.

 

Read more: http://www.copyblogger.com/creative-social-media/


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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | SM | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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How to measure ROI of online video | Social Media Today

How to measure ROI of online video | Social Media Today | SM | Scoop.it
It’s safe to say that having online video as part of a company’s marketing efforts is finally universally accepted. ...

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This Week On Twitter: Social Media ROI, Choosing A Good Avatar And Why Twitter Needs A Spam Filter - AllTwitter

This Week On Twitter: Social Media ROI, Choosing A Good Avatar And Why Twitter Needs A Spam Filter - AllTwitter | SM | Scoop.it
This Week On Twitter: Social Media ROI, Choosing A Good Avatar And Why Twitter Needs A Spam Filter...

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Lisa Sicard's comment, March 25, 2012 5:10 PM
They need a spam filter for sure - a lot of it this weekend and I love Twitter.
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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | SM | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:

 

1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products

 

Read more: http://bit.ly/y3xVU7


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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | SM | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:

 

1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products

 

Read more: http://bit.ly/y3xVU7


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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | SM | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress

WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress | SM | Scoop.it
Discover these 12 *unusual* uses of the popular WordPress platform and build a plethora of creative websites using simple plugins.

 

WordPress is the preferred blogging platform for over 35 million bloggers, and this WordPress Tutorial will show you some very interesting (yet uncommon) ways to use WordPress. Although the majority of users choose WordPress’ easy-to-use software for blogging, its power extends far beyond building blogs and static websites. In fact, with over 12,000 plugins available today, you can make your WordPress site do virtually anything you can imagine (well…. except for maybe cutting your grass)!

 

Not only is it dynamic and capable of doing what you want, WordPress plugins do exactly what they are described to do and “plug right in to your WordPress blog”. This means that with simple configurations a world of opportunity is open to even the most basic user. To get your creative juices flowing, we’ve put together a list of our favorite uncommon uses of WordPress.

 

Read  more: http://blog.freeblogfactory.com/12-websites-you-can-build-with-wordpress/


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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | SM | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000

The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000 | SM | Scoop.it

Having a blog it's good ... that the blog is read is better! Here is a guide that will give you the information needed to make that your blog becomes a comet... :-) [note mg]

 

Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years?

 

That’s not an easy feat. But the cool thing is I didn’t do anything that you can’t do now. My tactics will work for you, too.

 

Fortunately, late last year I did an interview with Michael Alexis over at WriterReviews about how I grew Quick Sprout. It’s a great interview to listen to. In the meantime I’ve summarized the content in this post...

 

Read more: http://bit.ly/zaMOD2


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40 Creative Examples of Facebook Timeline Designs | inspirationfeed.com

40 Creative Examples of Facebook Timeline Designs | inspirationfeed.com | SM | Scoop.it

Few excellent ideas to give a great design to your Facebook timeline. I'll inspire me, to change my profil in the next couple of days. [note mg]

 

Recently at the F8 conference, Facebook CEO Mark Zuckerberg introduced a massive redesign to our favorite* social media website. Honestly The new updates are understandable and from their point of view provide a better experience for the end user.

 

From personal point of view, each time they implement a change I get more confused while being forced to learn the new layout. When will they leave it alone? I have no idea. Twitter had a major redesign a couple of months ago, and that was easy to learn. Enough ranting, let’s talk about the new Timeline feature.

 

Facebook Timeline is a unique idea that has been getting some heat lately. Basically speaking it’s a story of your life that is visible to you as well as your friends. With privacy being a widely discussed issue on Facebook, Timeline completely diminishes that case.

 

Read more: http://inspirationfeed.com/inspiration/websites-inspiration/40-creative-examples-of-facebook-timeline-designs/


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Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | SM | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]

 

Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.

 

The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.

 

Here are five possible ways to make good use of Twitter for your freelance business:...

 

Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/


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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | SM | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.

 

Overall, brands need to:

Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.

 

What We’re Doing

 

We approach competitive research with these fundamental questions:

What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/
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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | SM | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.

 

As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.

 

Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.

 

To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.

 

Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/


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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.