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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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82% B2B Marketers Use Curation - Find Out Which Methods Work Best

82% B2B Marketers Use Curation - Find Out Which Methods Work Best | SM | Scoop.it

By Pawan Deshpande, CEO, HiveFire.  "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".

 

Here's what they found and found:

 

**82 percent are incorporating content curation

 

Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)

 

**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.

 

For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:

 

which curation methods drive the highest engagement rates and identified some interesting trends.

 

Here are a few things they found:

 

Original Content vs. Third-Party Content

 

On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.

 

**Additionally, on sites where there is a mix of original and third-party content

 

**original content receives approximately 17 percent more click-thru activity 

 

**Curated sites that have between 16-30 percent original generate the most pageviews.

 

Capturing Reader Attention

 

Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.

 

**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. 

 

Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/HWl5DO]


Via janlgordon
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Rescooped by Khaled El Ahmad from The 21st Century
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Facebook Is NOT The Largest Online Social Network, Email Still Rules! Infographic

Facebook Is NOT The Largest Online Social Network, Email Still Rules! Infographic | SM | Scoop.it
"Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one.

Via Dr. Susan Bainbridge
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Rescooped by Khaled El Ahmad from "Social Media"
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EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money

EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money | SM | Scoop.it

Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.

 

Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
• How sponsored tweets really work.
• How Twitter is making a boatload of money from promotions, advertising campaigns and organic user interests.
• How advertisers are planning their Twitter campaigns.
• Why Jack Dorsey has a lot of time on his hands

 

[Read more and watch the video: http://read.bi/s1iQsj


Via Matmi, Jose H. Flores
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Rescooped by Khaled El Ahmad from Data Visualization for Social Media
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“No Tweeting!” How Restricting Social Media At Work Affects Productivity [INFOGRAPHIC] - AllTwitter

“No Tweeting!” How Restricting Social Media At Work Affects Productivity [INFOGRAPHIC] - AllTwitter | SM | Scoop.it

Via AnnaGenis, Enriched By Code
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Rescooped by Khaled El Ahmad from The 21st Century
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The 5 stages of social media maturity | Articles

The 5 stages of social media maturity | Articles | SM | Scoop.it
Where is your company or client?

Via Dr. Susan Bainbridge
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