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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SM | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]

 

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | SM | Scoop.it

What’s Game Good For?


Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”

 

That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.

 

Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...

 

Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/


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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | SM | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


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Martin Gysler's comment, January 6, 2012 11:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 10:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 5:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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10 Key Facts, Stats and Findings about the State of Social Media in 2011

10 Key Facts, Stats and Findings about the State of Social Media in 2011 | SM | Scoop.it

Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.


Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now approaching 50 million unique users a month

 

Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

 

Today 1.2 billion people worldwide access social networks and it is redefining the web...


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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | SM | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


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Martin Gysler's comment, December 20, 2011 10:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 3:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!
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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | SM | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...


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jeevanand's curator insight, July 3, 2013 3:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

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The Hidden Guide to Using Twitter Effectively

The Hidden Guide to Using Twitter Effectively | SM | Scoop.it

When it comes to social media, there is not that much hidden about how it all works. The issue is that sometimes the information is hard to find in one place. So in this post, we are going to unearth some commonly unanswered questions in standard Twitter how to posts when it comes to getting the most out of your Twitter experience.

 

What is the New Twitter Activity Stream?
You may not have noticed it yet because you spend a lot of time in a Twitter management tool instead of on Twitter itself. But one of the new additions to Twitter is the Activity feed. You can find it when you log in to Twitter as a tab underneath your What’s happening box...


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Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings

Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings | SM | Scoop.it

In 2003, engineers at Google filed a patent that would rock the SEO world. Named Document Scoring Based on Document Content Update, the patent not only offered insight into the mind of the world’s largest search engine, but provided an accurate roadmap of the path Google would take for years to come.

 

In his series on the 10 most important search patents of all time, Bill Slawski shows how this patent spawned many child patents. These are often near-duplicate patents with slightly modified passages – the latest discovered as recently as October 2011. Many of the algorithmic changes we see today are simply improvements of these original ideas conceived years ago by Google engineers...


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Tips for Starting a New Facebook Fan Page

Tips for Starting a New Facebook Fan Page | SM | Scoop.it

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…

 

- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
- The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere.


So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere...


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The Complete Bloggers Guide to Facebook Marketing

The Complete Bloggers Guide to Facebook Marketing | SM | Scoop.it

One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.


Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.

 

The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads.

 

When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...


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Martin Gysler's comment, December 6, 2011 1:42 PM
It's done, I subscribed as "martingysler". I have not set the connections yet, but I'll do it soon. Cheers and thanks for the advice.
manju chandra's comment, December 7, 2011 1:33 AM
Facebook is the best top one Social networking site .............
Martin Gysler's comment, December 7, 2011 8:13 AM
Yes, manju, you're probably right :)
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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | SM | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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7 Simple Rules to Success on Twitter

7 Simple Rules to Success on Twitter | SM | Scoop.it
Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.

 

There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.

 

Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.

 

Here are the 7 Simple Rules to Success on Twitter:...

 

Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter


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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | SM | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

 

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

 

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...


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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | SM | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...


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jeevanand's curator insight, July 3, 2013 3:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

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How 5 Top Fashion Facebook Pages Market on Facebook | Jeffbullas's Blog

How 5 Top Fashion Facebook Pages Market on Facebook | Jeffbullas's Blog | SM | Scoop.it

Shopping is a form of entertainment for some and something to be more avoided than herpes for others.

 

Shopping brings some to tears, for the retail and fashion obsessed it is a joyous synergy and celebration of capitalism, consumerism and style.
Waiting for new designs to be launched at the favourite fashion store are waited upon by fashionistas with expectant excitement, like children waiting for Santa and his sleigh.

 

Sharing your shopping experiences was usually reserved to a chat over the phone with your girlfriends or while having a coffee or a quick liquid lunch.


Shopping has been social for a long time but now we have social networks that can enhance and accelerate that joy by being able to share in an instant with 200 friends at once on Facebook, rather having to wait for the weekend....


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Boost Your Likes by Creating a Facebook Giveaway Using WordPress

Boost Your Likes by Creating a Facebook Giveaway Using WordPress | SM | Scoop.it

As a lot of you know that we recently launched a new site List25 last month. We have been doing a lot of social media promotions for it, and in one month you can see that the site’s facebook like count is already surpassing 27,000. Yes that is pretty insane. One of the things we did to give this site a boost start on facebook was creating a facebook giveaway campaign. For which you see the ad in the sidebar of WPBeginner. In this article, we will show you how you can boost your likes by creating a facebook giveaway campaign using WordPress. This will get very interesting in terms of results, so read along.

 

Note: Intermediate level of technical know how of WordPress and CSS is required for this tutorial. We tried to make it as clear as possible for everyone to follow.

 

How does this Giveaway work?


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The Top 50 SEO Blogs to Watch in 2012

The Top 50 SEO Blogs to Watch in 2012 | SM | Scoop.it

The world of search has changed dramatically over the past year. Google introduced its Panda update which killed off a lot of websites. Social signals are playing a more important role in your rankings and how fast your website loads is also becoming more important.

 

What’s going to happen in 2012?

 

Here are the top 50 experts who will tell you want you need to know! If you are concerned about where your website ranks then you should definitely add these bloggers to your must-read list. Enjoy!


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7 Tips To Maximize Shares of Your Facebook Posts

7 Tips To Maximize Shares of Your Facebook Posts | SM | Scoop.it

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

 

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...


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John van den Brink's comment, December 14, 2011 12:15 PM
Thanks again! Great scoops everyday.
Martin Gysler's comment, December 14, 2011 3:18 PM
You're welcome John! I'm glad that you like my scoops and that they are useful for you. Cheers! Martin
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Direct From Google: How To Build A Quality Website In 2012

Direct From Google: How To Build A Quality Website In 2012 | SM | Scoop.it

I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.

 

Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.

 

It’s about what you SHOULD BE doing.

 

I am sure we all can agree that Google’s ultimate goal is to help people find the most relevant and highest quality sites in Google’s search results (whether they are any good at it is not the question). They are not putting out all these updates just to mess with you...


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Martin Gysler's comment, December 7, 2011 2:20 PM
Thanks, I'm glad, that you like it! The RSS plugin works also on wordpress.com? I have tried to install some plugins several months ago but without success... ;-( Yes, I posted it manually to test Billboards.
Tom George's comment, December 7, 2011 3:01 PM
No worries Martin perhaps I can eventually set us an RSS myself to import your feed, but for now you can always post occasionally when you like curation is very quick, and also feel free to submit any articles you write as a guest post.
Martin Gysler's comment, December 7, 2011 6:41 PM
OK, thank you Tom. I will do so during the next few weeks and then we can decide how we will proceed. A great day.