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Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies | SM | Scoop.it

Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.

 

For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.

 

Very useful. 8/10.

 

Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ;


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Rescooped by Khaled El Ahmad from Social Media Bites!
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Choosing Your Social Networks Carefully . . .

Choosing Your Social Networks Carefully  . . . | SM | Scoop.it

With the available amount of social networks available nowadays, it is difficult at times to choose the best ones for your business. This post gives you valuable tips on planning your social strategy . . .


Via David Blundell
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6 Tips to Improve Your Facebook Advertising Results

6 Tips to Improve Your Facebook Advertising Results | SM | Scoop.it

After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . .


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How Brands Can Get To Grips With Customer Service

How Brands Can Get To Grips With Customer Service | SM | Scoop.it

It probably shouldn’t come as a surprise that many brands struggle with social media. So what are the best ways to avoid the pitfalls and make social media work for you? . . .


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Rescooped by Khaled El Ahmad from SocialMedia Source
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Facebook Buys Location-Based Discovery App Glancee

Facebook Buys Location-Based Discovery App Glancee | SM | Scoop.it

Less than a  month after its acquisition of Instagram, Facebook has scooped up Highlight competitor and ambient location app Glancee.

The company has already shuttered the developer’s passive location app.


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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | SM | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]

 

Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.

 

Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.

 

Keeping Personal and Public Facebook Content Separate...

 

Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/


Via Martin Gysler
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Roxanne Miller's comment, April 9, 2012 8:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 12:32 PM
You're welcome Roxanne!
Rescooped by Khaled El Ahmad from Social Media Bites!
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Google Announce Launch Of New Social Media Measurement Tool - Social Reports

Google Announce Launch Of New Social Media Measurement Tool -  Social Reports | SM | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good, David Blundell
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TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details

TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details | SM | Scoop.it

The best summary on Facebook Timelines to date - What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work. Get the lowdown . . .


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Does Your Branded Franchise Need Its Own Social Media Strategy?

Does Your Branded Franchise Need Its Own Social Media Strategy? | SM | Scoop.it

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .


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Rescooped by Khaled El Ahmad from BUSINESS and more
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21 Warning Signs You’re Becoming a Social Media Snob

21 Warning Signs You’re Becoming a Social Media Snob | SM | Scoop.it

Ever think you might be starting to take social media a little too seriously?


Sure, it started out innocently enough.

 

You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.

 

Without even realizing it though, your perspective began to shift.

 

The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:

 

Somehow, somewhere, you got… serious.

 

You started counting your retweets.

 

You worried about your engagement score on Facebook.

 

Read more: http://www.copyblogger.com/social-media-snob/


Via Martin Gysler
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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40 Creative Examples of Facebook Timeline Designs | inspirationfeed.com

40 Creative Examples of Facebook Timeline Designs | inspirationfeed.com | SM | Scoop.it

Few excellent ideas to give a great design to your Facebook timeline. I'll inspire me, to change my profil in the next couple of days. [note mg]

 

Recently at the F8 conference, Facebook CEO Mark Zuckerberg introduced a massive redesign to our favorite* social media website. Honestly The new updates are understandable and from their point of view provide a better experience for the end user.

 

From personal point of view, each time they implement a change I get more confused while being forced to learn the new layout. When will they leave it alone? I have no idea. Twitter had a major redesign a couple of months ago, and that was easy to learn. Enough ranting, let’s talk about the new Timeline feature.

 

Facebook Timeline is a unique idea that has been getting some heat lately. Basically speaking it’s a story of your life that is visible to you as well as your friends. With privacy being a widely discussed issue on Facebook, Timeline completely diminishes that case.

 

Read more: http://inspirationfeed.com/inspiration/websites-inspiration/40-creative-examples-of-facebook-timeline-designs/


Via Martin Gysler
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5 Ways to Get Your Entire Company On Board With Social Media

5 Ways to Get Your Entire Company On Board With Social Media | SM | Scoop.it

Is everyone supporting social media at your company?Are you struggling to get the support you need? Great blog from Social Media Examiner with some ideas to help you it . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | SM | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


Via Martin Gysler
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The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today

The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today | SM | Scoop.it

One of the things that's kept Steph Parker busy during her community management days was attempting to profile the various types of Facebook fans. She shares her work with you . . .


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Facebook Promotions: Know the Rules

Facebook Promotions: Know the Rules | SM | Scoop.it

Running contests on Facebook is a major source of confusion amongst Facebook Page owners and if you get it wrong you risk getting your brand slung off Facebook . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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how to customize facebook cover photos

how to customize facebook cover photos | SM | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?

 

Read more: http://bit.ly/JiZe5B


Via Martin Gysler
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | SM | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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25 Timeline Ready Apps for Enhancing Your Facebook Page

25 Timeline Ready Apps for Enhancing Your Facebook Page | SM | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

 

NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it
Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
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Rescooped by Khaled El Ahmad from BUSINESS and more
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How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | SM | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.

 

Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?

 

You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”

 

On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.

 

But you may have noticed that not every cover image is a home run …

 

This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.

 

Read more: http://www.copyblogger.com/timeline-cover-photo/


Via Martin Gysler
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Namita Patel's comment, March 31, 2012 10:03 AM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 2:22 AM
Thank you Namita, I'm glad you like it!
Rescooped by Khaled El Ahmad from Social Media Bites!
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Sssh! - 10 Top Execs Share Their Social Media Secrets

Sssh! - 10 Top Execs Share Their Social Media Secrets | SM | Scoop.it

If you're the CEO of your company , you may think that you haven't time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should. Here are some tips from those that do . . .


Via David Blundell
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Tom George's comment, March 20, 2012 6:43 AM
Hi David,
Awesome find. I shared this to LinkedIn, Twitter, Stumbleupon and more. I shared this to Internet Billboards first though see it here http://bit.ly/GCsy8r I can show you how to share your Scoop.it to Internet Billboard you can have a nice curator bio and we all share your curation.
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2012 Update On Social Media Monitoring Tools (infographic)

2012 Update On Social Media Monitoring Tools (infographic) | SM | Scoop.it

Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . .


Via David Blundell
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Namita Patel's comment, March 18, 2012 8:19 AM
Nice snapshot!
Rescooped by Khaled El Ahmad from Social Media Bites!
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10 Ways to Deal With Upset Customers Using Social Media

10 Ways to Deal With Upset Customers Using Social Media | SM | Scoop.it

How are you responding to upset customers? Really good tips for customer service teams using social media . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | SM | Scoop.it

Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]

 

You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.

 

1. Managing Your Profile and Reputation

So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.

 

Read more: http://gigaom.com/collaboration/6-social-media-pain-points-and-what-to-do-about-them/


Via Martin Gysler
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The low-down on social media usage in the US . . .

The low-down on social media usage in the US . . . | SM | Scoop.it

Great infographic with some interesting statsabout US social media usage


Via myriam, David Blundell
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Does Your Branded Franchise Need Its Own Social Media Strategy?

Does Your Branded Franchise Need Its Own Social Media Strategy? | SM | Scoop.it

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .


Via David Blundell
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