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Questions to Ask Before Starting in Social Media | Business 2 Community

Questions to Ask Before Starting in Social Media | Business 2 Community | SM | Scoop.it

Before starting into something new, it is always useful to think where you want to go and how ... this is no different in social media. This article will give you the information necessary to properly do so. [note mg]

 

So you’re thinking about jumping into social media.

You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn.

 

But have you really thought it through? Have you laid out the groundwork, reasons, measurement and more before you make the leap? Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers?

 

Whatever your train of thought, here are some things you might want to run through first before jumping in.

 

Why Are You Doing This?

 

Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media?

 

Read more: http://www.business2community.com/social-media/questions-to-ask-before-starting-in-social-media-016281


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6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | SM | Scoop.it

Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]

 

You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.

 

1. Managing Your Profile and Reputation

So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.

 

Read more: http://gigaom.com/collaboration/6-social-media-pain-points-and-what-to-do-about-them/


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How To Find Royalty Free Images That Haven’t Been Overused

How To Find Royalty Free Images That Haven’t Been Overused | SM | Scoop.it

I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler]

 

“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”


Images allow you to express what words can’t.

 

They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real.

 

There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality.

 

It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient.

 

Read more: http://bit.ly/Af9ZXX


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Martin Gysler's comment, February 9, 2012 12:44 PM
Great Katipsoi, I'm glad that you can use this information to improve your page.
Martin (Marty) Smith's comment, February 11, 2012 7:32 PM
So helpful and something that is a daily struggle o THANKS. Marty
Mike Ellsworth's comment, February 12, 2012 10:10 AM
Marty, thanks for the comment.

I just found another great way to search for Creative Commons images: http://search.creativecommons.org/

It automates a CC search on Google Images, Flickr and more. Wow!
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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | SM | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.

 

Overall, brands need to:

Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.

 

What We’re Doing

 

We approach competitive research with these fundamental questions:

What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | SM | Scoop.it

What’s Game Good For?


Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”

 

That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.

 

Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...

 

Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/


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Martin Gysler's comment, January 26, 2012 10:00 AM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 26, 2012 10:43 PM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 2:18 AM
You're welcome Saul!
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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | SM | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


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Martin Gysler's comment, January 6, 2012 8:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 7:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 2:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | SM | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


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Martin Gysler's comment, December 20, 2011 7:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 12:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 12:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!
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20 Do's & Don'ts for Better Social Media Marketing

20 Do's & Don'ts for Better Social Media Marketing | SM | Scoop.it

It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid.

 

We all make mistakes as marketers and it’s important that we not only learn from those mistakes but share with others so that they can avoid them. I hope that the 20 Social Media Marketing Do’s and Don’ts that I’ve provided within this article not only entertain you but make you think about your current social media strategy...


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The Complete Bloggers Guide to Facebook Marketing

The Complete Bloggers Guide to Facebook Marketing | SM | Scoop.it

One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.


Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.

 

The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads.

 

When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...


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Martin Gysler's comment, December 6, 2011 10:42 AM
It's done, I subscribed as "martingysler". I have not set the connections yet, but I'll do it soon. Cheers and thanks for the advice.
manju chandra's comment, December 6, 2011 10:33 PM
Facebook is the best top one Social networking site .............
Martin Gysler's comment, December 7, 2011 5:13 AM
Yes, manju, you're probably right :)
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The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000

The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000 | SM | Scoop.it

Having a blog it's good ... that the blog is read is better! Here is a guide that will give you the information needed to make that your blog becomes a comet... :-) [note mg]

 

Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years?

 

That’s not an easy feat. But the cool thing is I didn’t do anything that you can’t do now. My tactics will work for you, too.

 

Fortunately, late last year I did an interview with Michael Alexis over at WriterReviews about how I grew Quick Sprout. It’s a great interview to listen to. In the meantime I’ve summarized the content in this post...

 

Read more: http://bit.ly/zaMOD2


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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | SM | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


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Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | SM | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]

 

Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.

 

The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.

 

Here are five possible ways to make good use of Twitter for your freelance business:...

 

Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/


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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SM | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]

 

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


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How Millionaires Approach Social Media

How Millionaires Approach Social Media | SM | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.

 

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.

 

Here are a few tips, straight from millionaires, themselves on how they handle their social media.

 

Get clear on what you want out of social media...

 

Read more: http://bit.ly/w54hzL


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10 Steps to Creating a WordPress Blog

10 Steps to Creating a WordPress Blog | SM | Scoop.it

Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress.

 

I am helping to set up SEER’s upcoming blog on SEO for college students and I thought I would share the checklist I go through every time I start a new site on WordPress. If anyone’s New Years resolution was to finally start blogging then hopefully this post will give you a few ideas and tips or possibly save you a headache down the road.

 

The great thing about WordPress is that it really does simplify every step of creating and running a site. I was in a meeting with SEER’s developer Chris Le and half the time I thought he was speaking a foreign language when talking about advanced site design. I know some coding basics but thanks to WordPress and the plug-ins and themes created around it I’ve built more than a dozen sites ranging from your basic blog all the way to e-commerce and password protected membership sites.

 

Read more: http://www.seerinteractive.com/blog/10-steps-to-creating-a-wordpress-blog?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seerinteractive%2FdndP+%28Seer+Interactive+-+SEM%2FSEO+Blog%29


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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | SM | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

 

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

 

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...


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7 Tips To Maximize Shares of Your Facebook Posts

7 Tips To Maximize Shares of Your Facebook Posts | SM | Scoop.it

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

 

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...


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John van den Brink's comment, December 14, 2011 9:15 AM
Thanks again! Great scoops everyday.
Martin Gysler's comment, December 14, 2011 12:18 PM
You're welcome John! I'm glad that you like my scoops and that they are useful for you. Cheers! Martin
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20 Do's & Don'ts for Better Social Media Marketing

20 Do's & Don'ts for Better Social Media Marketing | SM | Scoop.it

It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid.

 

We all make mistakes as marketers and it’s important that we not only learn from those mistakes but share with others so that they can avoid them. I hope that the 20 Social Media Marketing Do’s and Don’ts that I’ve provided within this article not only entertain you but make you think about your current social media strategy...


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