Twitter can be a valuable marketing tool, when used the right way. First it's important not to let Twitter manage your life; only 1.5% of your day should be spent tweeting or scheduling tweets, which adds up to less than two hours each week.
Twitter reached 18% of web users in May, according to research, with growth most pronounced among those between 30 and 49 years old. There are some demographic differences in Twitter use vs. social network use overall.
Timing is, as they say, everything, and for brands, marketers and anyone else looking to use social media to raise awareness of products or services – and this includes self-promotion – ensuring that you share your content at the optimal part of...
If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools.
When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly. I was afraid that I was going to give up all of my privacy. I was afraid that it was going to be just a waste of time.
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets. Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at what happens over the course of a day on the internet, 10 social media personality types, a new Twitter-based sensor for diaper...