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7 Essential Stages of Building a Total Online Presence

7 Essential Stages of Building a Total Online Presence | SM4NPGeneralSocialMedia | Scoop.it
There are many moving parts involved in marketing and the online elements increase in importance with each passing day.
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SM4NPGeneralSocialMedia
Collection of articles/blogposts on general social media articles
Curated by Ritu Sharma
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Rescooped by Ritu Sharma from Facebook best practices and research
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Top 5 Questions about the Update to Pages

Top 5 Questions about the Update to Pages | SM4NPGeneralSocialMedia | Scoop.it
Answers to the top FAQ’s regarding the updates to Pages.

Via Debra Askanase
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Debra Askanase's curator insight, March 29, 9:53 PM

Facebook is rolling out a new look to Pages, and there are big changes coming. In preparation: be sure to update your cover image with text along the bottom, and have all your company information up to date.

Rescooped by Ritu Sharma from Content and Curation for Nonprofits
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | SM4NPGeneralSocialMedia | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello, Beth Kanter
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Randi Thompson's curator insight, February 18, 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

eProAgi Anderson's curator insight, April 28, 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

Rescooped by Ritu Sharma from Measuring the Networked Nonprofit
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Pinterest Passes Email for Sharing Online and Beats Facebook in 2013

Pinterest Passes Email for Sharing Online and Beats Facebook in 2013 | SM4NPGeneralSocialMedia | Scoop.it
Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced...

Via Beth Kanter
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Beth Kanter's curator insight, January 16, 11:15 AM

Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.

Rescooped by Ritu Sharma from Nonprofits & Social Media
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Six Human Factors that Influence Virality

Six Human Factors that Influence Virality | SM4NPGeneralSocialMedia | Scoop.it
We have a false belief that the Internet makes something go viral. We see the video of goats screaming like humans, and we hope YouTube will bless our videos as well.

Via Julia Campbell
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Daniel Melbye's curator insight, January 21, 2:59 PM

Some interesting thoughts

Rescooped by Ritu Sharma from Nonprofits & Social Media
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Multichannel Marketing for the Small Nonprofit

Multichannel Marketing for the Small Nonprofit | SM4NPGeneralSocialMedia | Scoop.it
Multichannel marketing (email, social media, direct mail, etc.) is vital, but how will it help your nonprofit and the issues you work on every day?

Via Julia Campbell
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Now Share This: Improving Your Event’s Social Media | npENGAGE

Now Share This: Improving Your Event’s Social Media | npENGAGE | SM4NPGeneralSocialMedia | Scoop.it
For a while now, social media’s no longer seen as simply a fad of teens and college students.
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10 Essential Skills To Become The World’s Best Social Media Marketer [INFOGRAPHIC]

10 Essential Skills To Become The World’s Best Social Media Marketer [INFOGRAPHIC] | SM4NPGeneralSocialMedia | Scoop.it
Are you considering a career in social media marketing?
It’s not all scheduled tweets and hashtags.
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Google AdWords Nonprofit Account: 7 Tips for Every Manager

Google AdWords Nonprofit Account: 7 Tips for Every Manager | SM4NPGeneralSocialMedia | Scoop.it
Google AdWords Grant accounts take a keen eye and attention-to-detail mindset. Here are 7 tips that can get you started and keep you from going crazy.
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Email Marketing Tiop: How to Prevent the New Gmail Inbox From Hiding Your Emails

Email Marketing Tiop: How to Prevent the New Gmail Inbox From Hiding Your Emails | SM4NPGeneralSocialMedia | Scoop.it
Are your email subscribers receiving your messages within the new Gmail inbox? Take this one simple action to make sure.

Via Julia Campbell
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What is the YouTube Nonprofit Program?

Are you a Nonprofit Organization with 501 (c)(3) status? Are you using video to promote your cause and attract donors? If you answered 'Yes' to both of these... (What is the YouTube #Nonprofit Program?
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When Refreshing Stale Content, Relevance and “Real Time” Rule

When Refreshing Stale Content, Relevance and “Real Time” Rule | SM4NPGeneralSocialMedia | Scoop.it
Here are some tips on refreshing your content and ensuring it is relevant and in “real time”.
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7 Ways To Provide Exceptional Customer Service Online [INFOGRAPHIC]

7 Ways To Provide Exceptional Customer Service Online [INFOGRAPHIC] | SM4NPGeneralSocialMedia | Scoop.it
Did you know that a recent study revealed that almost four-in-five customers believe that social media will be the next tier of customer service.
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Which Stupid Things Nonprofits Admit Most to Doing

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/nonprofitcommunicationsblog Update your reader now with this changed subscription address to get your latest updates from us.
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64 Tips to Increase Blog Reach by Heidi Cohen

64 Tips to Increase Blog Reach by Heidi Cohen | SM4NPGeneralSocialMedia | Scoop.it

Excerpt form the article by Heidi Cohen from her blog:
Here’s a list of 64 tips to get more love for your blog. Building your audience is an iterative process.

Here are the main sections of the article:

  • Package your blog posts for success;
  • Distribute your blog posts;
  • I Want to Hold Your Hand;
  • Use social media to increase blog reach;
  • Get by with a little help from your friends;
  • Utilize your existing business communications and connections to increase blog reach.


Increasing your blog reach takes work. Test different methods to see what works best for your blog. Understand that some recommendations will work better for some types of posts than others..."

Each section is analyzed with detailed tips. Read full original article:
http://heidicohen.com/64-tips-increase-blog-reach/



Via Giuseppe Mauriello
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Rescooped by Ritu Sharma from Nonprofit Digital Engagement
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Why All Community Managers are Improv Artists

Why All Community Managers are Improv Artists | SM4NPGeneralSocialMedia | Scoop.it
Community management is gaining traction as communities are increasingly seen as a source of business value (we even have our own day now - happy CMAD, everyone!

Via steve heye
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Social Media Case Study Template

Social Media Case Study Template | SM4NPGeneralSocialMedia | Scoop.it
Social media loves it some case studies.
Social Fresh and myself have been just as big of a culprit as anyone. Hell, the Social Fresh conference series has used it in our marketing since day one.
The problem is, most case studies...

Via Beth Kanter
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Rescooped by Ritu Sharma from Nonprofit Metrics (Digital Engagement)
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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | SM4NPGeneralSocialMedia | Scoop.it
Don't be fooled by this terrible social media marketing advice.

Via steve heye
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Rescooped by Ritu Sharma from Measuring the Networked Nonprofit
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Top 15 Social Media Listening Tools of 2014

The presentation show cases the Top 15 Social Media Listening tools in January 2014. These tools have their major offering in Social Media Listening, and they p

Via Beth Kanter
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How can nonprofits make use of Pinterest?

How can nonprofits make use of Pinterest? | SM4NPGeneralSocialMedia | Scoop.it

Pinterest is on the rise and offers huge possibilities for nonprofits to connect with people and their social passions.


Via Julia Campbell
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The Power of Inspiration [Infographic]

The Power of Inspiration [Infographic] | SM4NPGeneralSocialMedia | Scoop.it
Inspiration is the “human resource” that doesn’t get talked about enough. It’s priceless and yet free, timeless and yet instant. Inspiration speaks to the limitless power of hope, and the limitless power of your people.
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How to Rock Your Website Content Planning - Online Fundraising, Advocacy, and Social Media -

How to Rock Your Website Content Planning - Online Fundraising, Advocacy, and Social Media - | SM4NPGeneralSocialMedia | Scoop.it
All organizations want to have a website that connects with their audience. Imagine how much more ...

Via steve heye
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Coaching Your First-Time Event Fundraisers Towards Success!

Coaching Your First-Time Event Fundraisers Towards Success! | SM4NPGeneralSocialMedia | Scoop.it
(Part 3…the Finale!)
Last month, I kicked off my blog series on how to coach your first-time fundraisers towards success.  I highlighted important tips on Step 1: Get your participants to access their fundraising tools.
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Social Storytelling: The Next Wave of Engagement

Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative beh (RT @juanmarketing: Social Storytelling: The Next Wave of Engagement by @liveworld on @slideshare...
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Wow… We’re Now Sharing 2 Zettabytes Of Data Each Year Online [INFOGRAPHIC]

Wow… We’re Now Sharing 2 Zettabytes Of Data Each Year Online [INFOGRAPHIC] | SM4NPGeneralSocialMedia | Scoop.it
Here’s your statistic of the day: in just five years, the amount of digital information created and shared globally has grown 900 percent to almost 2 zettabytes.
I know what you’re thinking – what in blue blazes is a “zettabyte”?
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The Evolution Of Marketing Data – From Direct Mail To Twitter (1960-2012) [INFOGRAPHIC]

The Evolution Of Marketing Data – From Direct Mail To Twitter (1960-2012) [INFOGRAPHIC] | SM4NPGeneralSocialMedia | Scoop.it
We mentioned this stat of the day in a post earlier this morning, but it bears repeating: in just five years, the amount of digital information created and shared globally has grown 900 percent to almost 2 zettabytes.
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