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Facebook content for internal use and for curation for various channels
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The science of Facebook pages: how non-profits increase ...

The science of Facebook pages: how non-profits increase ... | SM4NPFacebook | Scoop.it
The science of Facebook pages: how non-profits increase engagement on Facebook ... How can your non-profit 'win' on Facebook? ... You can still link to your websites once in a while, but for the most part, linking to others is best practice.
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5 Facebook Flubs to Avoid - Nonprofit Hub

5 Facebook Flubs to Avoid - Nonprofit Hub | SM4NPFacebook | Scoop.it
Knowing these Facebook tricks will help you get your nonprofit in good social media standings. For more Facebook faux pas to avoid, click the article linked below. 5 Things That Will Make Your Facebook Page Less 'Likeable' ...
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4 Quick, Powerful Metrics For Your Facebook page

4 Quick, Powerful Metrics For Your Facebook page | SM4NPFacebook | Scoop.it
As an introduction into the world of social analytics, social software company Pagelever recently introduced Minilytics for Facebook. (Need metrics for your Facebook Page?
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7 Ways to Boost Your Brand's Facebook Performance | V3 Kansas City Integrated Marketing and Social Media Agency

7 Ways to Boost Your Brand's Facebook Performance | V3 Kansas City Integrated Marketing and Social Media Agency | SM4NPFacebook | Scoop.it
If you're using Facebook to blast your brand-centric messages, stop. Instead, follow these 7 tips to boost your brand's Facebook performance.
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Maximize Your Facebook Content to Connect with ... - Nonprofit Hub

Maximize Your Facebook Content to Connect with ... - Nonprofit Hub | SM4NPFacebook | Scoop.it
Facebook has its ups and downs. Luckily, there are ways to maximize the positives to generate better donation leads on social media.
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The Unseen Aspects Of Your Facebook Page

The Unseen Aspects Of Your Facebook Page | SM4NPFacebook | Scoop.it
Every Facebook page has a conspicuous aspect and an inconspicuous aspect.
The conspicuous aspects of a Facebook page are the page design, page updates, and the activity of Facebook users.
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Timing is Everything | Affairs of Fundraising Blog

Timing is Everything | Affairs of Fundraising Blog | SM4NPFacebook | Scoop.it
The study compares Twitter, Facebook and Tumblr postings based on the time of day. The data collected gives us insite into the optimal times to post on these three social networking sites to maximize click-throughs.
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Clairification: What's Up with Facebook at Your Nonprofit? Do You ...

Clairification: What's Up with Facebook at Your Nonprofit? Do You ... | SM4NPFacebook | Scoop.it
For brands, a Facebook page is the window standing between the one billion users and the experience a brand can offer, so it better look inviting and send the right messages about what can be experienced there.
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Follow the Leaders: Lessons from Facebook's Best Nonprofits ...

Follow the Leaders: Lessons from Facebook's Best Nonprofits ... | SM4NPFacebook | Scoop.it
Nonprofits on social media are still like haggard and easily frightened first-time parents.
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Nonprofit Marketing: Leverage the Internet for Outreach and to Boost ...

Nonprofit Marketing: Leverage the Internet for Outreach and to Boost ... | SM4NPFacebook | Scoop.it
recipients to “Like” the nonprofit on Facebook and “Follow” it on Twitter. A link that offers to “share with a friend” would be an added feature of the e-mail. The social nature of the e-mail is very important to the success of email ...
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How Facebook Reach Is Calculated and What It Means For You

How Facebook Reach Is Calculated and What It Means For You | SM4NPFacebook | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

Facebook has changed the way its metrics program calculates reach.    Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed.   The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile.  Your post counts as having reached someone when it is loaded and show in the news feed.   As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.

 

There was also a tweak to FB reach metric.    "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story."   What is a load is not defined, but FB is now loading fewer stories in the newsfeed.   It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.

 

What does that mean?

 

-Your reach numbers could look better or worse.   If you have a big mobile audience, your reach numbers will grow.    The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.

 

My takeaway:  You need to also measure engagement - by looking at the metrics for interactivity as well.

 

 


Via Beth Kanter
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BIN2012 Social Media for Social Good — Nathan Hand - Amy Bishop

BIN2012 Social Media for Social Good — Nathan Hand - Amy Bishop | SM4NPFacebook | Scoop.it
Use your Facebook cover image to show your support of a nonprofit. Nonprofits can create template Facebook cover images for volunteers to use. Include nonprofit affiliations in your Twitter bio. Turn intense human emotion ...
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[Big News] Facebook Page Updates With Have More Targeting Options

[Big News] Facebook Page Updates With Have More Targeting Options | SM4NPFacebook | Scoop.it
Facebook Pages with more then 100 fans will soon have more granular targeting options for updates. Currently, all pages have the ability to target fans by location or language.
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Infographic: Facebook Posting Tips - Online Fundraising, Advocacy, and Social Media -

RT >> @care2frogloop Infographic: Facebook Posting Tips http://t.co/qcUGTNc9...
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Facebook Tips for Nonprofits | GiftsThatGive

Facebook Tips for Nonprofits | GiftsThatGive | SM4NPFacebook | Scoop.it
Hundreds of nonprofit leaders across the country have recently participated in our special webinars on Fund Development Strategies for Nonprofits. One recurring question is about Facebook: What sorts of things should ...
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How to Enhance Your Facebook Timeline Page With Images

How to Enhance Your Facebook Timeline Page With Images | SM4NPFacebook | Scoop.it
Blog post at NoPassiveIncome.com : The new Timeline layout for pages in Facebook is an important resource for page managers who work with different Facebook apps.
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7 Tips to Boost the Happiness Level of a Facebook Page | Sprout Geek

7 Tips to Boost the Happiness Level of a Facebook Page | Sprout Geek | SM4NPFacebook | Scoop.it
Packed with practical case studies from Facebook, learn the importance of Facebook Page happiness level, how you can boost it and improve engagement.
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Six Effective Facebook Tips for Nonprofits | Non Profit Information

Link to this post! var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-21199576-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src ...
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HOW TO Use Facebook to Increase Annual Giving

At the end of the last fiscal year, Carleton College in Northfield, Minnesota was looking for a last-minute push to boost alumni giving beyond 50 percent. Like many organizations, they turned to on...
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Deepening Engagement, One Drawing at a Time

Deepening Engagement, One Drawing at a Time | SM4NPFacebook | Scoop.it
Note from Beth: Just as I was leaving for Cambodia,  there was a great discussion within a comment thread over on my blog brand page on Facebook in reaction to post about the HSUS Facebook post that went viral.
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How Your Nonprofit Should Share Media Rich Content on Facebook ...

How Your Nonprofit Should Share Media Rich Content on Facebook ... | SM4NPFacebook | Scoop.it
At this point it's assumed your nonprofit is making use of the various social media channels with a strong emphasis on Facebook and Twitter. Often these channels aren't being used to their fullest extent, missing out on the ...
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A Simple 6 Step Plan for Creating a Facebook Page that Works | NTEN

A Simple 6 Step Plan for Creating a Facebook Page that Works | NTEN | SM4NPFacebook | Scoop.it
We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But is your school (or nonprofit) getting the most out ...
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The Secret to Facebook Marketing Success

The Secret to Facebook Marketing Success | SM4NPFacebook | Scoop.it
You probably know this already, but the “secret” to Facebook is not finding and convincing people that your cause is awesome. The secret is to get people already sold on your cause to talk about you.
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Three Strategies to Plan Campaigns and Engage Supporters

Three Strategies to Plan Campaigns and Engage Supporters | SM4NPFacebook | Scoop.it
As a consultant to nonprofits, I get calls and emails daily from organizations are who are looking to market their online campaigns, grow their email list, and raise more money.
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Hot to promote posts on your Facebook page

Hot to promote posts on your Facebook page | SM4NPFacebook | Scoop.it
 
6 tactics for getting into your fans’ news feeds
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook members.
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