Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.
Excerpt from article by Mashable: "Baby photos. News articles. Selfies. Advertisements. Job announcements. It's likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That's both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.
Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.
"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."
Here's what we learned. - If You Want to Stop Seeing Posts From a Facebook Friend... - If You Want to See More Posts From a Facebook Friend... - Create Additional, Personalized News Feed Lists - You Can't Eliminate Ads, But You Can Give Feedback - Take Facebook's Survey
The moral of the story: With the exception of Facebook ads, you should be able to eliminate anything (or anyone) you don't like from your Facebook News Feed. It requires you to put in a little effort, but hey, these digital newspapers aren't going to write themselves..."
We run down the difference between Facebook likes, comments & shares Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook users and administrators.
Facebook is rolling out verified Pages and Profiles for desktop and mobile. The goal is to “increase authentic engagement on Facebook, specifically with celebrities, journalists, government officials, and popular brands and businesses”.
A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to ...
Ever wonder why your nonprofit donors decide to stop supporting your organization? Check out this data by Bloomerang and the Rockefeller Corporation that compares why donors leave compared to why customers leave commercial companies.
6 tips to keep your content top-of-stream Guest post by Meghan Keaney Anderson Hubspot In late September news trickled out about a change in Facebook’s EdgeRank algorithm that was causing big drops in reach for many branded pages for nonprofits,...
As it continues to tweak its News Feed algorithm, Facebook on Tuesday said it would push down text-only status updates from brands in user’s feeds. They don’t perform as well as more visual types of posts from businesses.
Want some solid advice on how to use a Facebook Page? Then you’ve come to the right post (written by my good friend, Scott Ayres of PostPlanner). He’s come up with 19 do’s and don’ts for Facebook Pages.
Andrew Stanton is one of the greatest storytellers in making audiences care. He’s the writer of all three Toy Story films as well as Wall-E, Finding Nemo, and John Carter. Stanton knows every story comes forth by blood, sweat and tears.
SF MOMA, charity: water, UNICEF lead the way Guest post by Annie Lynsen SmallAct Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Instagram users.
But nonprofits don't always “get” social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google+, or any of the other myriad of platforms out there, there are some things that bug donors.
I co-presented a session at the Nonprofit Technology Conference, “Creating Habits for Social Good: Use Behavioral Insights to Get Your Audience Hooked on Your Web Experience.” If you missed it, now is your chance to hear it!