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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | SM4NPFacebook | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.

Via Debra Askanase
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Norman Reiss's curator insight, December 18, 2013 9:46 AM

Great tips

Beth Kanter's curator insight, December 19, 2013 11:02 PM

Useful to get beyond the generic tips.   Shows that you need some sense-making skills to really analyze and improve results.

Andrew McRobert's curator insight, August 19, 8:31 AM

10. This is an in depth look at tactics used to get further reach on facebook. This site was a little better than the other sites dealing with this aspect of my scoop.

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Rescooped by Ritu Sharma from Measuring the Networked Nonprofit
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9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog

9 Ways to Counteract Facebook's Big Algorithm Change - - The Buffer Blog | SM4NPFacebook | Scoop.it
Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.

Via Beth Kanter
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Beth Kanter's curator insight, January 24, 11:16 AM

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -In
stagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 





Beth Kanter's curator insight, January 24, 11:32 AM

Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again.   But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all)


Here are 9 tips from marketing experts in a post by BufferApp that will lead to success.


These are:


1.) Don't give up on Facebook yet ... (nope, it isn't going to die by 2017)
2.) Focus more time on community building and engagement
3.) Use your individual profile and groups for extra reach (I use this and it is works)
4.) Keep Experimenting with new features (I'm testing link embed feature)
5.) Don't forget about "owned" media - we're just renters here on FB and many other SM channels.
6.) Use FB Page to encourage people to sign up for an email list
7.) Build audience on other platforms (don't put all your social media eggs in the FB basket) -Instagram is ripe and snapchat is the new shiny objecti dujour! 

8.) Ask your followers to help

9.) Be smart about your ad dollars on Facebook (test, measure, learn)

The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that! 

Rescooped by Ritu Sharma from Facebook best practices and research
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Optimize Your Facebook Cover Photo for Conversions | News | eZanga.com

Optimize Your Facebook Cover Photo for Conversions | News | eZanga.com | SM4NPFacebook | Scoop.it
Your Facebook page's cover photo can be more than just a pretty picture. You can use it to convert casual fans into leads and customers with these tips.

Via Debra Askanase
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Debra Askanase's curator insight, December 26, 2013 12:36 PM

A "how-to" checklist for your Facebook page cover photo.

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How to Curate Your Facebook News Feed

How to Curate Your Facebook News Feed | SM4NPFacebook | Scoop.it

Excerpt from article by Mashable:
"Baby photos. News articles. Selfies. Advertisements. Job announcements.
It's likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That's both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.

Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.

"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."

Here's what we learned.
- If You Want to Stop Seeing Posts From a Facebook Friend...
- If You Want to See More Posts From a Facebook Friend...
- Create Additional, Personalized News Feed Lists
- You Can't Eliminate Ads, But You Can Give Feedback
- Take Facebook's Survey

The moral of the story: With the exception of Facebook ads, you should be able to eliminate anything (or anyone) you don't like from your Facebook News Feed. It requires you to put in a little effort, but hey, these digital newspapers aren't going to write themselves..."

Each point is analyzed with detailed information. Read full article here:
http://mashable.com/2014/01/19/facebook-news-feed-curation/

 


Via Giuseppe Mauriello
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Joseph Ruiz's curator insight, January 20, 8:02 AM

Great tips for more seeing more relevant Facebook content

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25 Creative Ways to Use Facebook Cover Photos

25 Creative Ways to Use Facebook Cover Photos | SM4NPFacebook | Scoop.it
Discover different ways to use your Facebook cover image to generate leads, promote products and reward your fans.

Via Debra Askanase
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Randi Thompson's curator insight, December 29, 2013 7:42 AM

Banners are important for most of our social media networks.  How can you use yours to attract the attention of those who are looking for what you have to offer?

fetchprofits's curator insight, January 1, 7:34 AM

How do you use your Facebook Cover Photo? 

Andrew McRobert's curator insight, August 19, 8:32 AM

9. Included for facebook cover page advice, more for business than social but I find that you can use your imagination with this advice to make the facebook experience more interesting for yourself and your friends; first impressions.

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How to get more shares on your Facebook page

How to get more shares on your Facebook page | SM4NPFacebook | Scoop.it
We run down the difference between Facebook likes, comments & shares
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook users and administrators.
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How to Approach the Press with Email

How to Approach the Press with Email | SM4NPFacebook | Scoop.it
Shannon Arnold
Shannon Arnold participated in the last session of our Nonprofit Marketing Guide Mentoring Program. One of her challenges was figuring out a good approach to media relations.
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How to Drive More Facebook Traffic to Your Website | Social Media Examiner

How to Drive More Facebook Traffic to Your Website | Social Media Examiner | SM4NPFacebook | Scoop.it
Facebook Domain Sponsored Stories: Drive traffic to your website, increase your reach and traffic, and promote user interaction with your website.

Via Debra Askanase
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Debra Askanase's curator insight, June 28, 2013 8:15 AM

Learn about Domain Sponsored Stories in Facebook Advertising. That is when Facebook promotes actions a fan has taken by sharing something from your website.

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NEWS: Facebook Launching Verified Profiles and Pages

NEWS: Facebook Launching Verified Profiles and Pages | SM4NPFacebook | Scoop.it
Facebook is rolling out verified Pages and Profiles for desktop and mobile. The goal is to “increase authentic engagement on Facebook, specifically with celebrities, journalists, government officials, and popular brands and businesses”.
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Nonprofit Marketing: A Quick Start Guide to Fundraising - Search ...

Nonprofit Marketing: A Quick Start Guide to Fundraising - Search ... | SM4NPFacebook | Scoop.it
A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to ...
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Five creative ways to thank your Facebook fans

Five creative ways to thank your Facebook fans | SM4NPFacebook | Scoop.it
Sincerity & technology help express gratitude to supporters
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook administrators.
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A Day In The Life Of The Internet [INFOGRAPHIC]

A Day In The Life Of The Internet [INFOGRAPHIC] | SM4NPFacebook | Scoop.it
There are close to two and-a-half billion people online around the world – this number has grown a heady 566 percent since the year 2000 – and 70 percent of them use the internet each and every day.
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New Data Shows Why Donors Breakup With Nonprofits

New Data Shows Why Donors Breakup With Nonprofits | SM4NPFacebook | Scoop.it
Ever wonder why your nonprofit donors decide to stop supporting your organization? Check out this data by Bloomerang and the Rockefeller Corporation that compares why donors leave compared to why customers leave commercial companies.
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How Nonprofits Can Adapt to Facebook’s Newsfeed Changes

How Nonprofits Can Adapt to Facebook’s Newsfeed Changes | SM4NPFacebook | Scoop.it
6 tips to keep your content top-of-stream Guest post by Meghan Keaney Anderson Hubspot In late September news trickled out about a change in Facebook’s EdgeRank algorithm that was causing big drops in reach for many branded pages for nonprofits,...
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Rescooped by Ritu Sharma from Facebook best practices and research
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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | SM4NPFacebook | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.

Via Debra Askanase
more...
Norman Reiss's curator insight, December 18, 2013 9:46 AM

Great tips

Beth Kanter's curator insight, December 19, 2013 11:02 PM

Useful to get beyond the generic tips.   Shows that you need some sense-making skills to really analyze and improve results.

Andrew McRobert's curator insight, August 19, 8:31 AM

10. This is an in depth look at tactics used to get further reach on facebook. This site was a little better than the other sites dealing with this aspect of my scoop.

Rescooped by Ritu Sharma from Latest Social Media News
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Top 75 Apps for Enhancing Your Facebook Page

Top 75 Apps for Enhancing Your Facebook Page | SM4NPFacebook | Scoop.it
Have you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I'll focus on the top 75 Facebook apps.

Via Jose H. Flores, Gerrit Bes
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Rescooped by Ritu Sharma from Nonprofits & Social Media
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Facebook Reduces Reach Of Brands' Text-Only Posts

As it continues to tweak its News Feed algorithm, Facebook on Tuesday said it would push down text-only status updates from brands in user’s feeds. They don’t perform as well as more visual types of posts from businesses.

 


Via Julia Campbell
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19 Do’s and Don’ts of Facebook Marketing

19 Do’s and Don’ts of Facebook Marketing | SM4NPFacebook | Scoop.it
Want some solid advice on how to use a Facebook Page? Then you’ve come to the right post (written by my good friend, Scott Ayres of PostPlanner).
He’s come up with 19 do’s and don’ts for Facebook Pages.
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The golden rule in making audiences care

The golden rule in making audiences care | SM4NPFacebook | Scoop.it
Andrew Stanton is one of the greatest storytellers in making audiences care. He’s the writer of all three Toy Story films as well as Wall-E, Finding Nemo, and John Carter.
Stanton knows every story comes forth by blood, sweat and tears.
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5 nonprofits using Instagram video

5 nonprofits using Instagram video | SM4NPFacebook | Scoop.it
SF MOMA, charity: water, UNICEF lead the way
Guest post by Annie Lynsen
SmallAct
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Instagram users.
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Four Facebook Status Functions Your Nonprofit May Not Know About

Four Facebook Status Functions Your Nonprofit May Not Know About | SM4NPFacebook | Scoop.it

Here are four Facebook Status functions that can help your nonprofit increase engagement and reach out to fans on a 24-hour basis.


Via Julia Campbell
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Deborah Spector's curator insight, June 24, 2013 3:47 PM

I spent way too much energy learning about these Facebook functions. Very interesting and good guidelines. 

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The Only Facebook Metric That Truly Matters

The Only Facebook Metric That Truly Matters | SM4NPFacebook | Scoop.it
Forrester recently published research proving (yet again) that people overwhelmingly trust what their friends say about a brand.  And they rarely trust what brands say about themselves.
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Please do NOT give

Please do NOT give | SM4NPFacebook | Scoop.it
Peter Drury, Development Director of the Seattle children’s water nonprofit organization, Splash, has been rocking the fundraising world with donor-focused examples of creative fundraising lately.
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21 Social Media Tips for Nonprofits from Top Experts

21 Social Media Tips for Nonprofits from Top Experts | SM4NPFacebook | Scoop.it
But nonprofits don't always “get” social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google+, or any of the other myriad of platforms out there, there are some things that bug donors.
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Your guide to creating social habits for good

Your guide to creating social habits for good | SM4NPFacebook | Scoop.it
I co-presented a session at the Nonprofit Technology Conference, “Creating Habits for Social Good: Use Behavioral Insights to Get Your Audience Hooked on Your Web Experience.”  If you missed it, now is your chance to hear it!
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How to Get The Best Results From Facebook Promoted Posts (VIDEO)

How to Get The Best Results From Facebook Promoted Posts (VIDEO) | SM4NPFacebook | Scoop.it
With promoted posts, all you’re paying for is an increase in reach.
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