A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to ...
Ever wonder why your nonprofit donors decide to stop supporting your organization? Check out this data by Bloomerang and the Rockefeller Corporation that compares why donors leave compared to why customers leave commercial companies.
6 tips to keep your content top-of-stream Guest post by Meghan Keaney Anderson Hubspot In late September news trickled out about a change in Facebook’s EdgeRank algorithm that was causing big drops in reach for many branded pages for nonprofits,...
The key to the Wildcat Sanctuary's success, said Thies, was to utilize the more than 13,000 people who follow the nonprofit on Facebook to help spread the group's message. The Sanctuary updated its Facebook page every ...
The mystery of creating real impact using Facebook has eluded many organizations for years now. There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do.
PostPlanner, the Facebook Page content publisher has added two powerful features that allow you to automate content curation: 1. Automatically pull the latest content from your favorite blogs and Twitter users.
But nonprofits don't always “get” social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google+, or any of the other myriad of platforms out there, there are some things that bug donors.
I co-presented a session at the Nonprofit Technology Conference, “Creating Habits for Social Good: Use Behavioral Insights to Get Your Audience Hooked on Your Web Experience.” If you missed it, now is your chance to hear it!
AllFacebookFive Key Considerations For Facebook Page PromotionsAllFacebook... and introducing your brand to new customers. A Facebook contest or promotion is a great way to do those things, and here's how to make yours a success.
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."
(you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Facebook is to set to offer charitable donations on its Gifts service this week, a move that could funnel some extra cash to non-profits through the world's largest social network while also bolstering its newly expanded e-commerce platform.