Shopping is a form of entertainment for some and something to be more avoided than herpes for others.
Shopping brings some to tears, for the retail and fashion obsessed it is a joyous synergy and celebration of capitalism, consumerism and style.
Waiting for new designs to be launched at the favourite fashion store are waited upon by fashionistas with expectant excitement, like children waiting for Santa and his sleigh.
Sharing your shopping experiences was usually reserved to a chat over the phone with your girlfriends or while having a coffee or a quick liquid lunch.
Shopping has been social for a long time but now we have social networks that can enhance and accelerate that joy by being able to share in an instant with 200 friends at once on Facebook, rather having to wait for the weekend....
Via Martin Gysler