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Rescooped by Khaled El Ahmad from Quite Interesting News onto SM |
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For the first time, researchers have been able to hack into the process of learning in the brain, using induced brain patterns to create a learned behavior. It’s not quite as advanced as an instant kung-fu download, and it’s not as sleek as cognitive inception, but it’s still an important finding that could lead to new teaching and rehabilitation techniques.
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Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company? Via Martin Gysler 
France Lafleur's curator insight,
February 13, 7:07 PM
Le pouvoir attractif des images et Pinterest. 
Joakim Baage, SPOON USA's curator insight,
February 22, 10:29 AM
Make sure images are part of your content marketing mix! 
TalkativeMedia's curator insight,
March 12, 3:31 PM
Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile. Delete the scoop?
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Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon Delete the scoop?
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With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
Read more: http://bit.ly/KUeh5U Via Martin Gysler Delete the scoop?
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Introduction
If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.
Goals For This Post (Part Two) The beauty of Lists and how they can help you use Twitter more effectively Discuss branding, content tweets, and promo tweets and why you need to understand the difference A note on targeted following
LISTS I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:
1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!
Read more: http://bit.ly/JH9uK8 Via Martin Gysler Delete the scoop?
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As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used. And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics. Read more: http://bit.ly/HQlRDn Via Martin Gysler Delete the scoop?
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Some very interesting ways to improve your business in this year. [note mg]
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.
Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.
Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]
Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?
To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.
Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.
Read more: http://heidicohen.com/social-media-friendly-content-marketing/ Via Martin Gysler Delete the scoop?
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Before starting into something new, it is always useful to think where you want to go and how ... this is no different in social media. This article will give you the information necessary to properly do so. [note mg]
So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn.
But have you really thought it through? Have you laid out the groundwork, reasons, measurement and more before you make the leap? Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers?
Whatever your train of thought, here are some things you might want to run through first before jumping in.
Why Are You Doing This?
Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media?
Via Martin Gysler Delete the scoop?
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A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]
I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.Let's get started!
Read more: http://mz.cm/xHy0p6 Via Martin Gysler 
Ken Morrison's comment,
January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing. I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles. 
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment,
January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use! Cheers! Martin Delete the scoop?
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Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."
In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.
Via Martin Gysler Delete the scoop?
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Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.
There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.
Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.
Here are the 7 Simple Rules to Success on Twitter:...
Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter Via Martin Gysler Delete the scoop?
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Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.
You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).
Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?... Via Martin Gysler Delete the scoop?
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Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow. Via Martin Gysler
Martin Gysler's curator insight,
January 18, 9:04 AM
Yes, to be a good tweeter, it’s an art.
Emily's curator insight,
February 6, 11:39 AM
Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise. With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company. Delete the scoop?
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Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler Delete the scoop?
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It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.
Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.
Read more: http://bit.ly/KMIeVT Via Martin Gysler Delete the scoop?
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We are living in a world where influence is migrating from offline to online.
The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.
Reputation and influence can now be gained faster and reach further than in any other time in history.
One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
To be truly successful you must have the ability and power to influence.
Read more: http://bit.ly/IW8qye Via Martin Gysler
Martin Gysler's comment,
April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]
Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.
Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.
Keeping Personal and Public Facebook Content Separate...
Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler Delete the scoop?
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If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]
Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…
For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.
Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/ Via Martin Gysler Delete the scoop?
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Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.
Overall, brands need to: Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.
What We’re Doing
We approach competitive research with these fundamental questions: What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/Via Martin Gysler Delete the scoop?
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Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.
As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.
Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.
To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.
Via Martin Gysler
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment,
January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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What’s Game Good For?
That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.
Rules Can Be Starting Points Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...
Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/ Via Martin Gysler
Martin Gysler's comment,
January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment,
January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
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Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.
Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!... Via Martin Gysler
Martin Gysler's comment,
January 6, 2012 11:12 AM
It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin 
Fiona McCallion's comment,
January 7, 2012 10:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment,
January 8, 2012 5:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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