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Forget Branded Content, Tell a Great Story - Forbes

Forget Branded Content, Tell a Great Story - Forbes | SM | Scoop.it

"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."

 

The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).

 

But one step at a time :) ....


Via Karen Dietz, Martin (Marty) Smith
janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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Curation: Manage Your Attention Not Just Your Time

Curation: Manage Your Attention Not Just Your Time | SM | Scoop.it

This guest post is by Beth Kanter for Socialbrite and this is great for curators just starting out or a refresher for those of you who have been doing this for a while.

 

She tells you why curation is an important tool in your content strategy and gives you some good suggestions on how to do it effectively which I'm going to focus on here. Curation requires time and energy, and Beth's process really works because I'm doing this myself.

 

Here's what caught my attention:

 

Manage you attention, not just your time

 

**Don't just create a to-do list; lay it out on a daily and weekly schedules, breaking down key tasks of the project into chunks.

 

**Consider the level of concentration and focus that each type of task or chunk requires and schedule accordingly

 

**Establish rituals: Rituals in your work life are valuable. A mindmap offers a lot of good suggestions for rituals

 

**Managing email and other distractions: Turn off notifications that pop up on your computer, iPad or moble.

 

**Just say no - it's important to engage with your community on social networks but you have to find the right balance. When you're curating, it requires focus, it's best to schedule this first, then do your community management, check your email unless something requires your immediate attention. When you have a plan, it makes everything easier.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/MyQ1Nw]


Via janlgordon
Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks for scooping!
Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks so much for scooping!