There are benefits in using cloud technologies - cost savings, improved productivity, etc. But - just how safe is the cloud?
Via Peter Azzopardi, Brian Yanish - MarketingHits.com, John van den Brink, Mike Ellsworth
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Rescooped by Khaled El Ahmad from Enterprise Social Media onto SM |
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Via Peter Azzopardi, Brian Yanish - MarketingHits.com, John van den Brink, Mike Ellsworth
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Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. Via David Blundell 
David Blundell's curator insight,
May 16, 6:45 AM
If you care about good customer service, make sure you read this . . . Delete the scoop?
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Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.
First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility. Via Martin Gysler 
Martin Gysler's comment,
May 6, 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment,
May 6, 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
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How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for! The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones. Via Martin Gysler
Martin Gysler's curator insight,
February 18, 9:07 AM
I look forward to try this new tool.
Let me know what you think, and if in your opinion this tool will be a plus for you and your business. 
Gwynne Wade's curator insight,
February 19, 8:46 AM
A well written article on the new Facebook Graph search and how you can use it for your business. Delete the scoop?
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How to clear your Facebook search history
Can you lose your Facebook Page because you didn't follow the rules? Facebook would never shut down a Page because they ran a contest and did something like... oh, I don't know, maybe offer to donate a dollar to charity for every Like their Page gets... right? Via Martin Gysler 
Dawn Jensen's curator insight,
February 5, 9:07 PM
It's always great practice to also to go back and review what you've posted and commented on just in case. This is a must-do.
Martin Gysler's comment,
February 6, 11:27 AM
Yes Dawn, and I think it's not only a must-do but also an educational matter.
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Last night Facebook announced Facebook Graph Search, putting to rest the many rumours surrounding the cryptic launch event in Los Angeles. These rumours Via Level343, Alessandro Rea 
Level343's curator insight,
January 22, 1:07 PM
Check-Ins This is very important if you operate at a location and it could be the death of Foursquare and other check-in services. Facebook check-ins are gathering steam but this should now force business owners to pay attention and encourage their customers to start checking-in.
#1 Provide a really cool service #2 Provide an incentive to check-in <<<<----Very important Delete the scoop?
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A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss, Firas Ghunaim Delete the scoop?
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People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.
Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter. Via Lauren Moss, Jose H. Flores Delete the scoop?
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Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss, Firas Ghunaim 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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Do you lack the trust factor? Are your communities are reluctant to engage with you.10 tips to increase credibility and trust . . . Via David Blundell Delete the scoop?
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LinkedIn is going a bit Facebook-esque with it´s new Company page look. LinkedIn's Company Pages are about to get a design makeover, the social network for professionals announced on its blog today . . . Via David Blundell Delete the scoop?
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Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.
For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.
Very useful. 8/10.
Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ; Via Robin Good Delete the scoop?
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With the available amount of social networks available nowadays, it is difficult at times to choose the best ones for your business. This post gives you valuable tips on planning your social strategy . . . Via David Blundell Delete the scoop?
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After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . . Via David Blundell Delete the scoop?
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The big question that is often asked about social media when it comes to investing money, resources, and time is "what is the return on investment? Via David Blundell
David Blundell's curator insight,
May 6, 12:23 AM
This question is comes up time and time again but is it actually the right question? . . . Delete the scoop?
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Do you run contests on Facebook? Would you like to make your next Facebook contest stand out? This article will give you 4 ideas to improve your next Facebook contest. Why Facebook Contests? Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement. Via Martin Gysler 
BusinessBoots's comment,
March 13, 5:30 PM
A really great post. I'll come back with thoughts having tried it.
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To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Via David Blundell Delete the scoop?
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How to clear your Facebook search history
Can you lose your Facebook Page because you didn't follow the rules? Facebook would never shut down a Page because they ran a contest and did something like... oh, I don't know, maybe offer to donate a dollar to charity for every Like their Page gets... right? Via Martin Gysler
Dawn Jensen's curator insight,
February 5, 9:07 PM
It's always great practice to also to go back and review what you've posted and commented on just in case. This is a must-do.
Martin Gysler's comment,
February 6, 11:27 AM
Yes Dawn, and I think it's not only a must-do but also an educational matter.
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Facebook Ad or Sponsored Story? Cost per click or cost per impression? This blog post gives you the lowdown on Facebook's ever-changing advertising options . . . Via David Blundell Delete the scoop?
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I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]
Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.
Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.
Read more: http://timelinecoverbanner.com/ Via Martin Gysler Delete the scoop?
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Everything you need to know about the new twitter design and how to use it to share your business story with images . . . Via David Blundell, ABroaderView Delete the scoop?
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Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.
But the question is, does it really make sense to advertise with Facebook?
The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures: Via Firas Ghunaim Delete the scoop?
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While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . . Via David Blundell Delete the scoop?
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Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . . Via David Blundell Delete the scoop?
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One of the things that's kept Steph Parker busy during her community management days was attempting to profile the various types of Facebook fans. She shares her work with you . . . Via David Blundell Delete the scoop?
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Running contests on Facebook is a major source of confusion amongst Facebook Page owners and if you get it wrong you risk getting your brand slung off Facebook . . . Via David Blundell Delete the scoop?
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Yeah, I've wondered about denial of service attacks and the cloud. Could cost you a bunch if you pay by the cycle . . .
Good information on this graphic, especially about the security threat from employees and contratctors