Great comedians make their living by seeing the world in a fresh way and creating high-value product to match. Could your team learn from that?
Via Beth Kanter
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Dec 3, 2011
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Rescooped by Khaled El Ahmad from Failure and Learning onto SM |
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Via Beth Kanter
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Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon Delete the scoop?
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This article offers advice for creativity in business from five well-known comedians. The bottom line is that creativity has to be nurtured and that it thrives in an atmosphere where it is welcome. Leaders set the tone.
The message is to the organization's leadership. "If you’re willing to give others the opportunity to play, explore, fail, throw out ideas, think about the mundane, take their time--and sometimes break the ice by telling a bad joke--then you will create an atmosphere that will stimulate new ideas, new processes, and new directions and take your company to new heights. No kidding."