Autotweeting and constantly sending promotional links won't help you see ROI on social media marketing. Use these tips to avoid becoming a social media robot.
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Rescooped by Khaled El Ahmad from Community Managers Unite onto SM |
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Via Baochi
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Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.
First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.
The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.
Now, I’ve got good news and bad news for you. Via Martin Gysler Delete the scoop?
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Smart tips and thoughtful social media strategies to consider.