![How TV and Movies Are Getting Hit By The Facebook Edgerank Shift [STUDY] | SM | Scoop.it](http://img.scoop.it/cftENmWhlcj-8w-KNFJShTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Late last year, movie studios and television shows began complaining of suddenly losing Facebook traffic, starting at the end of September.
Via Baochi
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Rescooped by Khaled El Ahmad from Community Managers Unite onto SM |
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We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?
"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice." Via craig daniels, ABroaderView 
craig daniels's curator insight,
May 7, 9:42 AM
What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you. Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success. Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems. Step 1: Understanding the truth about your competition Step 2: Engagement is good, but viral is better Step 3: Understanding what it means to “go viral" Step 4: Creating content with a viral coefficient above 1 Step 5: Decreasing viral cycle time Step 6: The limitations of virality and the importance of audience. Step 7: Considerations for fractal virality Take this with you: Be Willing To Fail Delete the scoop?
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Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.
For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.
Very useful. 8/10.
Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ; Via Robin Good Delete the scoop?
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"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."
The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling: story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).
But one step at a time :) .... Via Karen Dietz, Martin (Marty) Smith 
janlgordon's comment,
December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return" Delete the scoop?
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Facebook Ad or Sponsored Story? Cost per click or cost per impression? This blog post gives you the lowdown on Facebook's ever-changing advertising options . . . Via David Blundell Delete the scoop?
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Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.
Look around you and you'll notice that the world is connected, communicating and constantly clicking.
There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?
The following Infographic by ROI Media - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.
Download / Embed Here: http://bit.ly/JOOOA7 ; Via maxOz, janlgordon Delete the scoop?
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