Late last year, movie studios and television shows began complaining of suddenly losing Facebook traffic, starting at the end of September.
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WordPress SEO & Social Media's curator insight,
June 15, 3:42 AM
Social Media Strategy in 8 steps – an infographic /@BerriePelser Delete the scoop?
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Hooriya Hussain's curator insight,
May 30, 5:36 AM
Be Clear - Facebook Ads. vs. Promoted Posts #Facebook Delete the scoop?
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WendySoucie's curator insight,
May 29, 6:30 AM
Some useful ideas around curation and content sourcing
Mike Ellsworth's curator insight,
May 29, 5:21 PM
In short, here are Guy Kawasaki's social media methods:
Twitter: Mostly generated from the headlines of HolyKaw stories, four times, eight hours apart; contributions via Google+ and Facebook; and manual promotional tweets.
Google+: Me only. Think of me as the Mike Rowe of Google+ — I’m willing to do the “dirty jobs.”
Pinterest: Peg Fitzpatrick acting as me.
Facebook and LinkedIn: Virtual assistant reposting some of my Google+ posts. Delete the scoop?
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Arabella Santiago's curator insight,
May 24, 1:38 PM
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup. Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.
Beth Kanter's curator insight,
May 24, 3:38 PM
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform. Delete the scoop?
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Norman Reiss's curator insight,
June 14, 10:33 AM
Many nonprofits fail to do much on LinkedIn but it's where prospective staff look first
Ken Dickens's curator insight,
June 16, 3:05 PM
Does your non-profit have a Linked-in Page? If not, start one using this guide for two reasons: 1. Prospective staff use Linked-in to find jobs 2. Business people who are prospective donors use Linked-in too.
- Ken
Ali Anani's curator insight,
Today, 12:15 AM
A must reading as companies must have an efficient LinkedIn page Delete the scoop?
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Ally Greer's curator insight,
June 11, 3:06 PM
Love the notion of "creating irrelevant controversy."
Peg Corwin's comment,
June 11, 3:11 PM
I am amazed by how powerful talking directly to one person on social media is. I did, and now she is one of my most active FB Fans.
Ramzi Mouakassa's curator insight,
June 15, 7:50 AM
You can really add alot of 'Zing' to your social media and it won't cost you a 'thing', besides being actually social and a bit witty. I like this bit as it is light and makes sense. Cheers Delete the scoop?
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Caroline Christalleyes's curator insight,
June 1, 11:07 PM
the use of new media to market a brand/product/organization and so on.
Chandan Gupta's curator insight,
June 2, 10:34 AM
It is found that one gets maximum coverage within the limited budget once we switch to the digital marketing. Most of us think that it is useless, But once the switching is done in web there is drastic change. Moreover S/He has to choose the good social media. Delete the scoop?
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metataggsolutions's curator insight,
June 7, 5:01 AM
As days passing, Google’s ranking algorithm becomes more complex and volatile. The days were gone when Google just considered meta tags and backlinks for web page ranking but now it uses at least 200 ranking factors in their algorithm.
Google now considers every corner of on-site and off-site when it comes to rank a website or webpage in search engine.
This infographic definitely helps to get an idea of what should be considered in the website optimization process. Truly great infographic.....
Mohammed Lakhlili's curator insight,
June 7, 5:59 PM
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Ali Anani's curator insight,
May 28, 12:16 AM
There are so many available tools. The selected tools here are among the best.
Doug Hecker's curator insight,
May 28, 6:58 PM
Twitter can make a difference in your business, here are some anyaltics to help get a better picture of looking at the data. Delete the scoop?
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David Blundell's curator insight,
May 24, 5:29 AM
Do you understand what motivates your audience to interact with your social media presence? You need to know . . . Delete the scoop?
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Travis Ross's comment,
May 27, 12:56 PM
#3 - Make your video memorable. It's why I love YouTube so much!
Travis Ross's curator insight,
May 27, 12:57 PM
A nice reminder on the importance of video. (And of slideshare!)
3.5 out of 5 stars. Delete the scoop?
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