Last night Facebook announced Facebook Graph Search, putting to rest the many rumours surrounding the cryptic launch event in Los Angeles. These rumours
Via Level343, Alessandro Rea
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Rescooped by Khaled El Ahmad from SocialMedia_me onto SM |
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Via Level343, Alessandro Rea
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While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . . Via David Blundell Delete the scoop?
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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/ Via Martin Gysler Delete the scoop?
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Check-Ins
This is very important if you operate at a location and it could be the death of Foursquare and other check-in services. Facebook check-ins are gathering steam but this should now force business owners to pay attention and encourage their customers to start checking-in.
#1 Provide a really cool service
#2 Provide an incentive to check-in <<<<----Very important