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APPRECIATION AND COLLABORATION IS THE KEY TO SUCCESS

It is not about you - your own success! It is all about THEM!

---> First you search your influencers according this guide:

http://noozmag.de/engagement-leadership-how-do-you-select-your-influencers-in-klout/

---> Then you engage with them ... as everything is about

ENGAGEMENT LEADERSHIP

Following the points named here in the article:

1. Ask your influencers questions
2. Ask them to guest blog
3. Comment on your influencers’ blog posts
4. Share their content with your social networks
5. +1 and like influencer posts
6. Link to their content in your blog posts
7. Ask to cross-post influencer content on your corporate blog
8. Make introductions
9. Ask for introductions
10. Give your influencers a shout out on your social networks
11. Invite your influencers to a Tweetup
12. Invite them to participate in a Google+ hangout or webinar
13. Ask them to provide feedback on your brand or product
14. Make changes based on your influencer feedback
15. Provide feedback on influencer content
16. Reward them with exclusive content or offers
17. Host an event to show them your appreciation
18. Give them a sneak peak of a new product or service
19. Thank them
20. Connect with your influencers on other networks
21. Ask an influencer to be your brand’s spokesperson
22. Invite them to collaborate on campaigns
23. Offer to work together to author or co-author an ebook
24. Ask your influencers to host a Twitter Chat
25. Host an event panel and invite your influencers to participate
26. Do a blog or video interview with an influencer
27. Engage with your influencers as people, not prospects
28. Ask them for advice on brand or industry topics
29. Add your influencers to a Google+ circle and share it with your community
30. Create a Pinterest board with your favorite influencer content

Read the article here:

http://www.radian6.com/blog/2012/02/30-ways-to-engage-your-social-media-influencers/