If I run a Contest on Facebook, will I see a return on the investment? Here's a case study on a small business that ran a photo voting contest on their Facebook Page and the results that th...
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To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Via David Blundell Delete the scoop?
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Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.
Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.
Key features include:
Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.
If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.
Useful. Informative. 7/10
Find out everything about it: http://www.socialmediaexaminer.com/google-plus-events/
Via Robin Good 
Beth Kanter's comment,
August 24, 2012 11:14 AM
One annoying feature, or maybe I can't find the place in my settings, but I get random invites from random people to events and it automatically gets on my google calendar and creates clutter. I wish I could flip a switch that says not to add the event to my calendar.
Robin Good's comment,
August 25, 2012 3:05 AM
Beth, thanks for sharing the issues you have encountered. I don't see that switch yet either.
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One of the things that's kept Steph Parker busy during her community management days was attempting to profile the various types of Facebook fans. She shares her work with you . . . Via David Blundell Delete the scoop?
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I selected this piece by Steve Olenski for Forbes because it's good for B2C marketers to see the results of their social media campaigns.
This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.
Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.
12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+
Here's what caught my attention:
**81% of US respondents indicated posts from their friends directly influenced their purchase decision
**80% of respondents “tried new things based on friends’ suggestions.”
**78% of respondents said the posts by companies they follow on social media impact their purchases.
**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.
Are Brands finally "getting it" when it comes to social media?
**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.
**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases
Selected by Jan Gordon covering, "Content Curation. Social Business and Beyond"
See full article here: [http://onforb.es/KQTqAR] Via janlgordon Delete the scoop?
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The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]
It’s time to teach that old dog some new tricks.
That old dog I’m referring to is social media.
Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.
But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.
When I kicked off my writing business in April, I decided to use social media my way.
I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.
Read more: http://www.copyblogger.com/creative-social-media/ Via Martin Gysler Delete the scoop?
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OH NO! There's a negative post lurking on your social media account and you got to act. Do you make like an ostrich and put your head in the sand or go for an early coffee break and hope it will go away? Here's some very sensible tips from AskAaron on the right way to go about it . . . Via David Blundell Delete the scoop?
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Twitter is the second biggest social network after Facebook. Its growth has accelerated after it was embedded in the new Apple mobile operating suystem (iOS5). Despite its popularity, its user experience is not as inviting or as multimedia rich as Facebook and Google+.
Since the launch of Twitter over 5 years ago, users have moved on from a “text” web and are demanding more visual and multimedia centric content.
Via Martin Gysler Delete the scoop?
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While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . . Via David Blundell Delete the scoop?
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Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . . Via David Blundell Delete the scoop?
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With the available amount of social networks available nowadays, it is difficult at times to choose the best ones for your business. This post gives you valuable tips on planning your social strategy . . . Via David Blundell Delete the scoop?
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How are you responding to upset customers? Really good tips for customer service teams using social media . . . Via David Blundell Delete the scoop?
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Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency Via David Blundell 
David Blundell's comment,
February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
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Facebook could go public this week with $10B in stock and a valuation at $100B. So how did our status updates and vacation photos turn into tech's biggest IPO ever? . . . Via David Blundell Delete the scoop?
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Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. Via David Blundell Delete the scoop?
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There's a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook. Via David Blundell
David Blundell's comment,
December 19, 2011 3:53 AM
@Hidden ground and Khaled - No probs- some really good advice here . . .
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