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What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:
Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Alessandro Rea
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Rescooped by Khaled El Ahmad from SocialMedia_me onto SM |
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Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Alessandro Rea
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McDonald's Twitter recent campaign went awry, but there is a lesson to be learned from #McDStories. Via Manuel Thomas Delete the scoop?
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This looks like a good model for future oriented teaching roles.
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.