What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:
Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Alessandro Rea
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Level343's curator insight,
May 20, 8:12 PM
Why Measure?
In order to measure the effectiveness of your social campaigns, it’s critical that youknow your objective. Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business?
You’ll want to put a measurable outcome in place along with a timeframe in which to achieve the goal Delete the scoop?
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KOMADOK by D.FRAGUELA's comment,
May 22, 12:47 PM
We often don't know what to Tweet, and it's true that this infographic gives us lots of ideas. We can use the same tool (mind mapping) for other social networks too.
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Stephen Dale's curator insight,
May 17, 5:31 AM
A great post from +Maria Ogneva reflecting on the largely misunderstood and much under-appreciated role of the community manager (aka community facilitator). The essential ingredient for any successful community. #CoP #kmers Delete the scoop?
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Martin (Marty) Smith's curator insight,
May 22, 1:58 PM
Think we are in the middle of a collaborative revoluton or what?
Taylor Mergele's comment,
May 22, 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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Rim Riahi's curator insight,
May 19, 1:12 AM
Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing!
Michelle Gilstrap's comment,
May 19, 12:05 PM
Always good to have new information to share with your audience
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David Blundell's curator insight,
May 16, 6:45 AM
If you care about good customer service, make sure you read this . . . Delete the scoop?
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This looks like a good model for future oriented teaching roles.
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.