SM

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

Excerpted from the original article:

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

Click here to view the full version: http://bit.ly/PKdPkv

Thanks to Agostino Caniato for uncovering it. 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

http://www.2080nonprofits.org

The traffic to your offers online decides about the value and the volume of your business leads.

Marty Note
Great infographic and I am a BIG believer in content = traffic = money (read: http://scenttrail.blogspot.com/2012/10/proof-content-is-traffic-is-money.html ;). I even graphed the mysterious relationship between content and lead flow (lol).  

Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they're travelling to post review.

The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this. 

Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal. 

Infographics on Apple's Steve Jobs Life Journey and Success in Starting Business Firm and learning great lessons of Inspiration and motivation with Quotes...

Great infographic with some interesting statsabout US social media usage

Infographics on being creative in life and inspiration with top 29 ways to be creative on success and startup exploring and researching ideas and concept...

Marty Note

My favorite ways to stay creative are:

* Free writing.
* Drawing and painting.

* Reading (actual BOOKS not blog posts lol).
* Talking to smart friends.
* Hitting the museums especially NYC or Philly.
* Riding a bicycle (very Zen meditation for me).

* Creating thought experiments.

* Doing math in my head (I suck at it so it forces all the reserves in).

* Music especially LOUD rock or jazz (Miles especially).

* Taking pictures to support a story.

* Watching TV (Ovation, PBS and HBO best sources of inspiration).

* Working out (back when I had the energy to do that LOL).

* Playing with my crazy bengal cat Lucian.

* Shopping but only in musuem or art stores. 
* Working in public (makes me zero in and focus deeper).

* Looking at great design (effect is delayed but there).

* Changing a location (traveling).

* Used to read magazines, blogs don't seem to do it.

* Read something HARD I don't understand (all in again).

* Interview someone smarter than me.

* Curate something especially across nontraditional lines. 

* Create a contest or a game. 

* Manipulate SPEED of task (speed up or slow way down).

* Think about creative times in the past (working with Alton Pickens at Vassar).

Other great ways to stay creative in this infographic. 

This article and infographic was posted by Ted Nguyen for his blog.

Intro:

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach

Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.

What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

Read article and see infographic here: [http://bit.ly/VG0xGL]

Infographic by DKNewMedia

Survey by Compendium

Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 

what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"

Jan Gordon: My commentary

Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.

Here are some highlights:

** 76% of marketers feel they know what their customers want yet only 34% have asked customers

**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers

**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here

 mobile social apps 

**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%

**twitter 35% useage - marketers perceive this to be 82%

 Daily deal  & coupon sites

**Facebook usage is 35%

**Marketers perceive this to be 56%

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article and see infographic here: [bit.ly/MMPPdI]

The Speed of Social Media.

Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

Download / Embed Here: http://bit.ly/JOOOA7 ;