![The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | SM | Scoop.it](http://img.scoop.it/Jcw6iWavEdeddcS4gVPCjzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
Via Martin (Marty) Smith
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Via Martin (Marty) Smith
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Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.
Read more: http://bit.ly/JRgjbp Via Martin Gysler Delete the scoop?
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Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about.
The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made.
Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.
As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.
Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history. I agree with the author that #1 and #10 are controversial, but they both got me to join.
1. The Blair Witch Project
2. Blendtec: Will It Blend
3. Old Spice: “Smell Like a Man, Man”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: Fun Theory
7. Office Max: “Elf Yourself”
8. Evian: “Roller Babies”
9. Ikea: “Facebook Showroom”
10. Hotmail
Ken's Key Takeaway
From text:
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
HumorCompetitionCurioisityRead more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99