![How to Optimize Your Brand’s Twitter Presence [infographic] | SM | Scoop.it](http://img.scoop.it/KCEJqIimd4oJRDyLU5tguTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Throughout 2012, an average of +190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon, Gladys Pintado, Firas Ghunaim Delete the scoop?
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Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.
Read more: http://bit.ly/KkfOb7 Via Martin Gysler Delete the scoop?
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A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]
I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.Let's get started!
Read more: http://mz.cm/xHy0p6 Via Martin Gysler 
Ken Morrison's comment,
January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing. I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles. 
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment,
January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use! Cheers! Martin Delete the scoop?
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The big question that is often asked about social media when it comes to investing money, resources and time is what is the return on investment? Via geoffrey sharp, Ramzi Mouakassa Delete the scoop?
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![Social Media Friendly Content Marketing [Examples] | SM | Scoop.it](http://img.scoop.it/eVn21dOvqmyTNO1d5PV9-jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]
Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?
To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.
Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.
Read more: http://heidicohen.com/social-media-friendly-content-marketing/ Via Martin Gysler Delete the scoop?
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Let the predictions begin.
We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.
This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).
Here were some of the main themes of last year’s predictions:
Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)... Via Martin Gysler Delete the scoop?
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