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Clipped launches as a Flipboard competitor, using natural language processing to better curate news

Clipped launches as a Flipboard competitor, using natural language processing to better curate news | SM | Scoop.it

Excerpted from article on The Next Web:

"Finding ways to keep track of what’s happening in the world and in various markets can be pretty difficult, especially on mobile devices. People are interested in seeking out new ways to allow them to get information that’s relevant and important to them.

 

Apps to help with this problem include Flipboard, a popular social news aggregator that has helped to change the way people consume content,Zite, Cir.ca, and Summly. Now, Clipped is seeking to take its place as one of those services and has launched its iOS and Android apps to help optimize the way people consume the news on their mobile devices.

 

Created by Tanay Tandon, Clipped’s original intent was to be something that the average teenager could use easily. He says that it was important for the user to be able to open up the application and immediately find the most important information in front of them.

 

Processing, Clipped believes that it allows it to generate comprehensive summaries of articles. As Tandon tells us:

"The technology grammatically analyzes text, and discovers which sentence structures hold the most important information. The algorithm diagrams sentences through a Part of Speech tagger, and can determine which information is dependent on other sections. Through a combination of statistics and keyword analysis, we are then able to rank chunks of information and select which regions of the sentences are most relevant. Clipped then re-reads its summary and makes sure that the selected information contextually makes sense. The algorithm then returns the top information as a bulleted list for the user to read..."

 

Read full original article here:

http://thenextweb.com/apps/2013/01/01/clipped-launches-as-flipboard-competitor-to-help-curate-news/


Via Giuseppe Mauriello
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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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Stop Looking for Links: Build WOW Content and Let Users Talk About You

Stop Looking for Links: Build WOW Content and Let Users Talk About You | SM | Scoop.it

Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.

 

 

 


Via Robin Good
Robin Good's curator insight, February 25, 4:28 PM



Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo




Justin Bruce's curator insight, February 25, 8:05 PM

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

 

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

 

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

 

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

 

Pierre Marchildon's curator insight, February 27, 5:28 PM

i agree, but this demands dedication!

Rescooped by Khaled El Ahmad from The 21st Century
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The Rise of the SuperProfessor

The Rise of the SuperProfessor | SM | Scoop.it

For colleges and universities, the great age of experimentation is now upon us.

by Thomas Frey


Via Susan Bainbridge
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