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A Side-by-Side Comparison: Every Argument for Marketing on Facebook and Every Argument Against It | Business 2 Community

A Side-by-Side Comparison: Every Argument for Marketing on Facebook and Every Argument Against It | Business 2 Community | SM | Scoop.it
From www.business2community.com - December 17, 2012 8:00 AM
A few days ago, I heard the following statement, and I wasn’t sure how I felt about it: “A business not being on Facebook is like a business not having a
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Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions | SM | Scoop.it
From blog.kissmetrics.com - March 29, 2012 1:54 AM
Most of the time, people are visiting a website to fulfill a particular goal. If something gets in their way, most of the time, they simply leave. Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

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