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David Blundell's curator insight,
May 24, 5:29 AM
Do you understand what motivates your audience to interact with your social media presence? You need to know . . . Delete the scoop?
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Level343's curator insight,
May 20, 8:12 PM
Why Measure?
In order to measure the effectiveness of your social campaigns, it’s critical that youknow your objective. Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business?
You’ll want to put a measurable outcome in place along with a timeframe in which to achieve the goal Delete the scoop?
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Stephen Dale's curator insight,
May 17, 5:31 AM
A great post from +Maria Ogneva reflecting on the largely misunderstood and much under-appreciated role of the community manager (aka community facilitator). The essential ingredient for any successful community. #CoP #kmers Delete the scoop?
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Arabella Santiago's curator insight,
May 24, 1:38 PM
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup. Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.
Beth Kanter's curator insight,
May 24, 3:38 PM
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform. Delete the scoop?
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Martin (Marty) Smith's curator insight,
May 22, 1:58 PM
Think we are in the middle of a collaborative revoluton or what?
Taylor Mergele's comment,
May 22, 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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Michelle Gilstrap's comment,
May 19, 12:05 PM
Always good to have new information to share with your audience
Edwin Van Reijsen's curator insight,
May 24, 4:46 AM
Mooie aanvullingen en feitjes voor een goede preso! Delete the scoop?
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David Blundell's curator insight,
May 16, 6:45 AM
If you care about good customer service, make sure you read this . . . Delete the scoop?
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