App and mobile design has come a long way in the past few years, with many popular services shifting their focus more towards to improving the way their apps look. At 500 Startups' ...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
SIGN UP
Attract your communities of interest by sharing ideas that matter
Scoop.it Score
57
Visitors
Loading...
Updated
Today
Created
Dec 3, 2011
Created by
Scoops
2485
Reactions
24564
Edit Tag
Follow
|
Scooped by Khaled El Ahmad onto SM |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
Khaled El Ahmad is also curating
 Your new post is loading...
Scoop.it!
![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | SM | Scoop.it](http://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss, Beth Kanter 
Martin (Marty) Smith's comment,
April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight,
April 21, 3:32 PM
The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
Scoop.it!
It used to be that social media monitoring software could only find what you tell it to look for. No longer. The Tea-Leaf 10000 reads your mind and changes your keyword searches for you, as needed. Via AnnaGenis Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Scoop.it!
Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.
I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...
Read more: http://bit.ly/IDzrqr Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
