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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | SM | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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The Evolution of Content Generation

The Evolution of Content Generation | SM | Scoop.it
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The Evolution of Content Generation by http://youtube.com/ishra7 @ishra7 & http://twitter.com/shusmo @Shusmo

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Rescooped by Khaled El Ahmad from Recursos Online
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Launch your own online school, create your online courses in minutes

Launch your own online school, create your online courses in minutes | SM | Scoop.it

Create and organize your courses, include video and audio, share PowerPoint and PDF, an integrated payment system, EDUonGo gives you everything you need launch and manage your online school.

 


Via Nik Peachey, Ariana Amorim, Maria Margarida Correia
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natasha dcosta's curator insight, October 3, 11:40 PM

teachers of the future 

Richard Whiteside's curator insight, October 6, 11:44 AM

More DIY publishing and this time it's gone MOOC.

Akhtar Hameed Khan's curator insight, Today, 1:05 AM

Teaching young boys and girls to understand the principles of accounting in easy steps is my goal.

Rescooped by Khaled El Ahmad from Recursos Online
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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | SM | Scoop.it
Got a presentation coming up? Here are 20 tools you can use to make sure it goes off without a hitch.

Via Maria Margarida Correia
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malek's curator insight, October 18, 1:03 PM

An amazing collection,

Keynote and Haiku Deck are my favourites. 

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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | SM | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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Rescooped by Khaled El Ahmad from Business in a Social Media World
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25+ Easy Ways to Promote Your Self-Published eBook

25+ Easy Ways to Promote Your Self-Published eBook | SM | Scoop.it

Releasing an ebook is a lot of work. In this article, I share 28 easy ideas to help ignite your creativity without breaking the bank. 

 

You will notice many mentions of Twitter. That's because it is my favorite platform and I've had a lot of success with it...

 

Read the article at https://www.linkedin.com/pulse/article/20141009222611-41277595-25-easy-ways-to-promote-your-self-published-ebook


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Khaled El Ahmad from iPads in Education Daily
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iPad Apps For Student Centers K-2 | Listly List

These are apps we brainstormed from Camp Plug & Play. Specifically for younger students to use independently at learning centers. | Patchworkz - HD, Little Writer - The Tracing App for Kids, Tens Frame, Count Sort, Number Line, by the Math Learning Center, Line 'em Up, Word Match - The Language Game, ABC Magnetic Alphabet: make and read words!, Fruits ABC Kids Free - Learning Fun, and SPELLING MAGIC-2

Via Jon Samuelson
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Sally Tilley's curator insight, October 12, 5:46 PM

Thanks for sharing, love a tried and tested app!

 

Rescooped by Khaled El Ahmad from Content Creation, Curation, Management
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Content Curation: The Art of a Curated Post | Content Marketing Forum

Content Curation: The Art of a Curated Post | Content Marketing Forum | SM | Scoop.it

What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?

 

To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's comment, October 10, 6:27 PM
You're welcome Karen, I agree it's a useful depiction of curation.
Alexandre Rispal's curator insight, October 11, 1:55 PM

#Curation #what you  should do #social media #rules

Miguel Damiani's curator insight, October 12, 1:17 PM

Muy interesantes secretos para aprender a curar un artículo. Hay que tenerlos en cuenta

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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | SM | Scoop.it
A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing.
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Rescooped by Khaled El Ahmad from MarketingHits
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2015 Social Media Trends

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous ...


Via Brian Yanish - MarketingHits.com
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Run'Concept's curator insight, September 16, 4:51 AM

Le contenu est/reste/et restera le roi !

Rescooped by Khaled El Ahmad from Google Plus and Social SEO
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | SM | Scoop.it
The social media landscape is changing. Or, in other words, it’s like the polar icecaps of Facebook are melting, and in the runoff we’re excavating cavernous content mills, stalagmites of rampant…

Via Neil Ferree
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Neil Ferree's curator insight, September 6, 12:48 PM

What type of content we share, Where we it, Who we share it with and Why we share it is revealed in this excellent article and the awesome Infographic that comes with it.


Get in Touch to if you would like to arrange a Google Hangout to discuss and learn how to manage your social media presence using my social content marketing system.

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100 Killer Ideas For Your Social Media Content

100 Killer Ideas For Your Social Media Content | SM | Scoop.it
Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list of 100 ideas will keep you inspired for a long time. 1. Quotes: Humorous, inspiring or motivational quotes always [...]
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30 Day Social Media Content Challenge | Constant Contact Blogs

30 Day Social Media Content Challenge | Constant Contact Blogs | SM | Scoop.it
What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at th
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Rescooped by Khaled El Ahmad from Social Media, SEO, Mobile, Digital Marketing
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21 Simple and Free SEO Tools to Improve Your Marketing

21 Simple and Free SEO Tools to Improve Your Marketing | SM | Scoop.it

These SEO tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.


Via Kamal Bennani
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Mike Whitmer's curator insight, September 5, 6:24 AM

That's WuSoBi!

Gordie Chase's curator insight, September 5, 5:07 PM

Great tools!

Alain Theriault MBA's curator insight, September 10, 1:38 PM

Always a welcome add to do real simple SEO

Rescooped by Khaled El Ahmad from Recursos Online
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17 Excellent Writing Guides for Academics and Student Researchers ~ Educational Technology and Mobile Learning

17 Excellent Writing Guides for Academics and Student Researchers ~ Educational Technology and Mobile Learning | SM | Scoop.it

Via Maria Margarida Correia
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Rescooped by Khaled El Ahmad from Recursos Online
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Awesome Poster Featuring 15 Online Netiquette Rules for Students ~ Educational Technology and Mobile Learning

Awesome Poster Featuring 15 Online Netiquette Rules for Students ~ Educational Technology and Mobile Learning | SM | Scoop.it

Via Maria Margarida Correia
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Scooped by Khaled El Ahmad
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How to Get Your First 100 Twitter Followers

How to Get Your First 100 Twitter Followers | SM | Scoop.it
You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twit
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Rescooped by Khaled El Ahmad from Soup for thought
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Storytelling Tips When Speaking To The Same Crowd Again And Again And Again

Storytelling Tips When Speaking To The Same Crowd Again And Again And Again | SM | Scoop.it
I usually write about the challenges of professional and executive speaking, but there’s one speaking gig that presents difficulties even most pros don’t have to face: preaching. Preachers face the same audience (mostly) week after week, year after year, and have to somehow persuade them to listen afresh every Sunday. Even [...]

Via Karen Dietz, Os Ishmael, malek
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Karen Dietz's curator insight, October 8, 6:03 PM

Article Link: 

http://www.forbes.com/sites/nickmorgan/2014/10/07/whats-the-toughest-speaking-challenge-of-all/ 


Here's another fabulous article from Nick Morgan who writes about sharing stories to the same group over time. Think of your employees. Or the different market/customer segments you address.


Storytelling again and again and again to the same group is tough stuff. How do you do that and not be boring?


Morgan comes up with 9 ways to not get into a rut while continuing to enchant your audience(es). Gotta love that!


Keep this list hand -- especially if you are a leader or content marketer. And guaranteed, these 9 tips are a lot of fun to do. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, October 9, 7:28 PM

Public speaking phobia: how to preach?  

Rescooped by Khaled El Ahmad from MarketingHits
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A Simple Strategy for Finding New Customers on Social Media

A Simple Strategy for Finding New Customers on Social Media | SM | Scoop.it
A lot of social media advice sounds something like this: start using social media, schedule your social posts ahead of time, have a consistent presence, and then you’ll find new customers!

Simple enough, right?

Via Brian Yanish - MarketingHits.com
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Rescooped by Khaled El Ahmad from MarketingHits
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7 Surprising Social Media Statistics #INFOGRAPHIC

7 Surprising Social Media Statistics #INFOGRAPHIC | SM | Scoop.it

Did you know that 59 percent of marketers are using social media for six or more hours each and every week?


Via Brian Yanish - MarketingHits.com
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Miguel Damiani's curator insight, October 12, 1:16 PM

Si quieres manejar exitosamente las redes mejor estar al día

Rescooped by Khaled El Ahmad from Content Creation, Curation, Management
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Add WhatsApp To Your WordPress Website And Double Your Traffic

Add WhatsApp To Your WordPress Website And Double Your Traffic | SM | Scoop.it

According to Smart Insights, mobile usage is overtaking fixed internet access, while 91% of mobile internet users go online to socialize.So it’s no wonder smartphone apps like WhatsApp have taken off. WhatsApp is now the most globally popular messaging app with more than 600 million users.In today’s post we’ll look at how to integrate WhatsApp with your WordPress site to maximize engagement and make it easier for your visitors to share your content....


Via Jeff Domansky, massimo facchinetti
Khaled El Ahmad's insight:

Awesome! now you can add Share to Whatsapp! ~ Add WhatsApp To Your WordPress  | @scoopit via @mfacchinetti http://sco.lt/...

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Jeff Domansky's curator insight, October 10, 2:47 AM

With mobile usage on the rise, ensuring your website is mobile-friendly is a no-brainer. WhatsApp is worth testing on your WordPress site

Rescooped by Khaled El Ahmad from visualizing social media
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How To Format The Perfect Social Media Ads: A 2014 Cheat Sheet (Infographic)

How To Format The Perfect Social Media Ads: A 2014 Cheat Sheet (Infographic) | SM | Scoop.it

The number of social networks that offer advertising grows every day and it can get confusing formatting ads for each specific community. In order to get the best ROI on social media ads, your ads not only need quick, smart copy but they also must have well-formatted images optimized to display on mobile and desktop devices.

Take a look at this Social Media Ads Cheat Sheet which features specs for Facebook, Twitter, Google+, LinkedIn and Instagram.


Via Lauren Moss
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Katie Muirhead's curator insight, August 19, 11:34 AM

This feed is interesting as we see the intentions of online social media advertising from the position of the advertiser. We are shown how (through eye-catching pictures and snappy text) and why (to catch us on our mobile devices) social media advertising is such a growing field. In regards to technological infotention, understanding how we are distracted is the first step to figure out how to avoid distractions.

Leigh Cowan's curator insight, September 24, 7:32 PM

These little tip sheets can be real gems when it comes to laying down guidelines, processes and procedures for your #online #advertising.

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71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | SM | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.
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Rescooped by Khaled El Ahmad from Digital Delights - Images & Design
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Where To Find The Best Stock Images

Where To Find The Best Stock Images | SM | Scoop.it
Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos. 8. Unsplash Unsplash is a great source for free high-resolution photos that are updated often. It’s a mixture of urban and rural landscapes, as well as close up shots of objects and growing things. You can find almost anything here. “Made With Unsplash” is a page where users can post projects where they’ve utilized stock images from the website, so visitors can see the photography in action. They update every 10 days with 10 new images so the selection keeps growing. With their Creative Commons license, you can copy, modify, and distribute the work, even for commercial purposes, without asking permission. 7. Albumarium This... keep reading

Via Ana Cristina Pratas
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Rescooped by Khaled El Ahmad from Content Creation, Curation, Management
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7 SEO Stats That Will Have You Crawling With Excitement (Infographic) - Business 2 Community

7 SEO Stats That Will Have You Crawling With Excitement (Infographic) - Business 2 Community | SM | Scoop.it
7 SEO Stats That Will Have You Crawling With Excitement (Infographic)
Business 2 Community
To say that search engine optimization is important for all businesses is an understatement.

Via massimo facchinetti
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Rescooped by Khaled El Ahmad from Content Creation, Curation, Management
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Getting Started With Adaptive Content

Delivering Dynamic Content Chunks to the Right Audience, on Any Device - Content Marketing World 2014.


Via Fred Zimny, massimo facchinetti
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Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog | SM | Scoop.it

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).

 

The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...


Via Jeff Domansky, Os Ishmael, malek
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Jeff Domansky's curator insight, September 4, 10:58 AM

Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog