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Putting the Strategy Back in Content Strategy - Overit Blog

Putting the Strategy Back in Content Strategy - Overit Blog | SM | Scoop.it
The good news is that businesses are investing more into content. The bad news is the good majority of it is total crap.
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Rescooped by Khaled El Ahmad from SocialMedia Source
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Social media and brand reaction: The McDonald's Twitter debacle

Social media and brand reaction: The McDonald's Twitter debacle | SM | Scoop.it

McDonald's Twitter recent campaign went awry, but there is a lesson to be learned from #McDStories.


Via Manuel Thomas
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