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This infographic provides a visual guide and a brief synopsis of different uses for Twitter. It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.
Via Lauren Moss
The big question that is often asked about social media when it comes to investing money, resources, and time is "what is the return on investment?
Via David Blundell
Social media doesn't have to be time consuming.But there's no reason you have to check Twitter every hour. Here's 5 easy things you can start using this week. 1. Do Less You can't always get better results with doing more. So instead, try to do less but focus on the essential. Your results will skyrocket if you set constraints, like setting a timer for 10 minutes per day. 2. "Top-Down" Strategy People think that social media is only about community management. So they get on Twitter and tweet to an empty room, or try to interject or interrupt others in order to "engage the conversation". That's a really ineffective use of your time. A better strategy is to put yourself in a position where others want to contact you. 3. Automate One of the best things about internet marketing is the tools that help you automate different processes. These tools also help you appear really active. 4. Curate Curating other people's content helps you build thought leadership and can also create reciprocity. And again, there are a variety of tools that make this process instant and pain-free. 5. Engage You've removed a lot of the time consuming aspects of Twitter in the first four steps. What's left is the important part - engaging with other people. by Brad Smith
Via Ivo Nový, Alessandro Rea
People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site. Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.
Via Lauren Moss, Jose H. Flores
Ask KitchenAid what impact 140 characters can have on your brand. When will brands wake up and take twitter seriously? . . .
Via David Blundell
Do you lack the trust factor? Are your communities are reluctant to engage with you.10 tips to increase credibility and trust . . .
Via David Blundell
Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely. Intro: The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST. **Mix your "business" talk with "life" talk Excerpt:: "Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms." Here are some highlights that caught my attention: **The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from **The quotable tweet - This one speaks for itself **Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/NPTuDT]
Via janlgordon
Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes. In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days. Useful. 8/10 Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;
Via Robin Good
One of the things that's kept Steph Parker busy during her community management days was attempting to profile the various types of Facebook fans. She shares her work with you . . .
Via David Blundell
Tweet Show is a web app that streams tweets containing a hashtag of your choice with style & pizzazz in fullscreen splendour! Perfect for getting instant on-screen feedback at conferences and meetings using a specific hashtag.
Via Baiba Svenca, Paulo Simões
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Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.
Via David Blundell
Increasingly, those in Kuwait who would use Twitter to express discontent with their political system or criticize the ruler (not to mention religion) do so at their own risk.
Via Damian Radcliffe
Bluenod, a new visual web-based app, lets you search and explore interesting Twitter users and hashtags. The results page shows you who has the biggest influence and traffic over time, with the lef...
Via Cendrine Marrouat - www.cendrinemarrouat.com
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.
Via David Blundell
Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.
Via Martin Gysler
Everything you need to know about the new twitter design and how to use it to share your business story with images . . .
Via David Blundell, ABroaderView
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby? What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’. These, and several other amazing social media statistics, can be found in the infographic on social media statistics...
Via Lauren Moss, TourdeForce, John van den Brink, Gladys Pintado, Firas Ghunaim
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . .
Via David Blundell
With over 170 million active users and playing a significant role in media consumption, Twitter has turned into the go-to site for real-time updates and gathering snippets of info from those we’re interested in. Pretty much everyone knows how to put a tweet together and how to reply to users, but what about more advanced features such as shortcuts, apps and SEO. If you want to improve your knowledge or want to pick up a few tips and tricks to help you get more out of the service, then read on. Read more here: http://www.simplyzesty.com/social-media/50-innovative-ways-to-use-twitter-more-effectively/
Via Maria Cristina Terenzio
Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .
Via David Blundell
Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here. Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed. Read more: http://bit.ly/KkfOb7
Via Martin Gysler
Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes. In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days. Useful. 8/10 Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;
Via Robin Good
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