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Putting the Strategy Back in Content Strategy - Overit Blog

Putting the Strategy Back in Content Strategy - Overit Blog | SM | Scoop.it
The good news is that businesses are investing more into content. The bad news is the good majority of it is total crap.
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Rescooped by Khaled El Ahmad from visualizing social media
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A Visual Guide to Twitter

A Visual Guide to Twitter | SM | Scoop.it

This infographic provides a visual guide and a brief synopsis of different uses for Twitter.

It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.


Via Lauren Moss
KOMADOK by D.FRAGUELA's curator insight, May 20, 4:56 PM

Une arborescence très utile (mind map)

Kaye Blum's curator insight, May 20, 7:29 PM

Gotta love a good #infographic...

vgpascal's curator insight, Today, 4:37 AM

Quand Twitter se pose sur une branche ;-)

Rescooped by Khaled El Ahmad from Content Curation World
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Beyond Collecting and Sharing: Twitter as a Curation Tool

Beyond Collecting and Sharing: Twitter as a Curation Tool | SM | Scoop.it

 

 


Via Robin Good
ghbrett's curator insight, May 15, 11:55 AM

See Robin Goode's comments below! Excellent.

Víctor V. Valera Jiménez's curator insight, May 17, 8:03 PM

Siempre pensamos en Twitter como una red social de microblogging en la que compartir información de una manera rápida. Sin embargo y como nos cuenta esta infografía, también puede ser una excelente herramienta de curación de contenidos.

Andrea Walker's curator insight, May 17, 10:56 PM

By using lists lists and hash tags effectively twitter can be u useful curation tool. Storify another mentioned in this article could also be a useful tool to curate twitter content

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Social media marketing: What is the ROI?

Social media marketing: What is the ROI? | SM | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources, and time is "what is the return on investment?

Via David Blundell
David Blundell's curator insight, May 6, 12:23 AM

This question is comes up time and time again but is it actually the right question? . . .

Rescooped by Khaled El Ahmad from The 21st Century
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A List of 100+ Scientists on Twitter ~ Educational Technology and Mobile Learning

A List of 100+ Scientists on Twitter ~ Educational Technology and Mobile Learning | SM | Scoop.it
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Rescooped by Khaled El Ahmad from SocialMedia_me
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5 Ways to Double Your Twitter Followers in 10 Minutes a Day | Social Media Today

5 Ways to Double Your Twitter Followers in 10 Minutes a Day | Social Media Today | SM | Scoop.it

Social media doesn't have to be time consuming.But there's no reason you have to check Twitter every hour.

 

Here's 5 easy things you can start using this week.

 

1. Do Less

You can't always get better results with doing more.

So instead, try to do less but focus on the essential.

Your results will skyrocket if you set constraints, like setting a timer for 10 minutes per day.

2. "Top-Down" Strategy

People think that social media is only about community management.

So they get on Twitter and tweet to an empty room, or try to interject or interrupt others in order to "engage the conversation". 

That's a really ineffective use of your time. A better strategy is to put yourself in a position where others want to contact you.

3. Automate

One of the best things about internet marketing is the tools that help you automate different processes. These tools also help you appear really active.

4. Curate

Curating other people's content helps you build thought leadership and can also create reciprocity. And again, there are a variety of tools that make this process instant and pain-free.

5. Engage

You've removed a lot of the time consuming aspects of Twitter in the first four steps. What's left is the important part - engaging with other people.

 

by Brad Smith


Via Ivo Nový, Alessandro Rea
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Rescooped by Khaled El Ahmad from "Social Media"
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17 Social Media Cheat Sheets [Infographics]

17 Social Media Cheat Sheets [Infographics] | SM | Scoop.it

People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.

 

Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.


Via Lauren Moss, Jose H. Flores
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Rescooped by Khaled El Ahmad from Social Media Bites!
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Bad Tweets Happen to Good Brands Who Don't Manage Social Media Risk Properly

Bad Tweets Happen to Good Brands Who Don't Manage Social Media Risk Properly | SM | Scoop.it

Ask KitchenAid what impact 140 characters can have on your brand. When will brands wake up and take twitter seriously? . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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Social Trust Factor: 10 Tips to Establish Credibility | The Marketing Nut

Social Trust Factor: 10 Tips to Establish Credibility | The Marketing Nut | SM | Scoop.it

Do you lack the trust factor? Are your communities are reluctant to engage with you.10 tips to increase credibility and trust . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Content Curation World
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News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools

News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools | SM | Scoop.it

Robin Good: One of the most effective and popular methods to stay abreast of a topic area or to discover new stories about an issue is the use "hashtags" for Twitter seaches.

 

Here is a bunch of tools that make it easy for you to monitor and  search, one or multiple Twitter hashtags on your preferred topics.

 

Useful. Resourceful. 7/10

 

Tools list: http://www.searchenginepeople.com/blog/best-tools-to-summarize-twitter-hashtags.html

 

 

 

 


Via Robin Good
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | SM | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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How To Get 10k Twitter Followers in Less Than 90 Days

How To Get 10k Twitter Followers in Less Than 90 Days | SM | Scoop.it

Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.

 

In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.

 

Useful. 8/10

 

Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;


Via Robin Good
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Rescooped by Khaled El Ahmad from Social Media Bites!
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The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today

The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today | SM | Scoop.it

One of the things that's kept Steph Parker busy during her community management days was attempting to profile the various types of Facebook fans. She shares her work with you . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Twitter - Professional Tool
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TweetShow

TweetShow | SM | Scoop.it

Tweet Show is a web app that streams tweets containing a hashtag of your choice with style & pizzazz in fullscreen splendour!
Perfect for getting instant on-screen feedback at conferences and meetings using a specific hashtag.


Via Baiba Svenca, Paulo Simões
Creativa2012's comment, June 1, 2012 7:03 PM
Cool! Excelente, saludos desde Venezuela
Rescooped by Khaled El Ahmad from Social Media Bites!
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10 Ways to Make Customers Fall in Love with Your Business

10 Ways to Make Customers Fall in Love with Your Business | SM | Scoop.it
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.

Via David Blundell
David Blundell's curator insight, May 16, 6:45 AM

If you care about good customer service, make sure you read this . . .

Rescooped by Khaled El Ahmad from Media & Technology in the Middle East
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Twitter vs. the Emir: Tweeting in Kuwait Becoming a Dangerous Pastime

Twitter vs. the Emir: Tweeting in Kuwait Becoming a Dangerous Pastime | SM | Scoop.it
Increasingly, those in Kuwait who would use Twitter to express discontent with their political system or criticize the ruler (not to mention religion) do so at their own risk.

Via Damian Radcliffe
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Rescooped by Khaled El Ahmad from Social Media Tips, News, and Tools
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Map and visualize Twitter profiles, communities, and hashtags with Bluenod

Map and visualize Twitter profiles, communities, and hashtags with Bluenod | SM | Scoop.it
Bluenod, a new visual web-based app, lets you search and explore interesting Twitter users and hashtags. The results page shows you who has the biggest influence and traffic over time, with the lef...

Via Cendrine Marrouat - www.cendrinemarrouat.com
Christopher Yeh's comment, April 17, 1:07 PM
Really sleek app, thanks for sharing!
Cendrine Marrouat - www.cendrinemarrouat.com's comment, April 17, 3:00 PM
Glad you like it!
sports news's comment, April 17, 3:01 PM
interesing
Rescooped by Khaled El Ahmad from Social Media Bites!
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Social Media Influencers: What Marketers Must Know | Heidi Cohen

Social Media Influencers: What Marketers Must Know | Heidi Cohen | SM | Scoop.it
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.

Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Twitter Marketing: How to use Twitter for Business

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.


Via Martin Gysler
Martin Gysler's curator insight, January 18, 9:04 AM

Yes, to be a good tweeter, it’s an art.


A lot of good ideas and insight, how you can become one.

Emily's curator insight, February 6, 11:39 AM

Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise.

With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company.

Rescooped by Khaled El Ahmad from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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How to Maximize Your New Twitter Profile

How to Maximize Your New Twitter Profile | SM | Scoop.it

Everything you need to know about the new twitter design and how to use it to share your business story with images . . .


Via David Blundell, ABroaderView
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Rescooped by Khaled El Ahmad from DV8 Digital Marketing Tips and Insight
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10 Amazing #SocialMedia Statistics [INFOGRAPHIC]

10 Amazing #SocialMedia Statistics [INFOGRAPHIC] | SM | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


Via Lauren Moss, TourdeForce, John van den Brink, Gladys Pintado, Firas Ghunaim
LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Rescooped by Khaled El Ahmad from Social Media Bites!
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Can Your Social Influence Really Be Scored?

Can Your Social Influence Really Be Scored? | SM | Scoop.it

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from Focus on Green Meetings & Digital Innovation
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50 Innovative Ways To Use Twitter More Effectively

50 Innovative Ways To Use Twitter More Effectively | SM | Scoop.it

With over 170 million active users and playing a significant role in media consumption, Twitter has turned into the go-to site for real-time updates and gathering snippets of info from those we’re interested in.

Pretty much everyone knows how to put a tweet together and how to reply to users, but what about more advanced features such as shortcuts, apps and SEO.

If you want to improve your knowledge or want to pick up a few tips and tricks to help you get more out of the service, then read on.

 

Read more here: http://www.simplyzesty.com/social-media/50-innovative-ways-to-use-twitter-more-effectively/


Via Maria Cristina Terenzio
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Rescooped by Khaled El Ahmad from Social Media Bites!
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9 Awesome Things You Can Do With Google Analytics 5

9 Awesome Things You Can Do With Google Analytics 5 | SM | Scoop.it

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | SM | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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How To Get 10k Twitter Followers in Less Than 90 Days

How To Get 10k Twitter Followers in Less Than 90 Days | SM | Scoop.it

Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.

 

In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.

 

Useful. 8/10

 

Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;


Via Robin Good
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