The men and women of the U.S. Congress may know government affairs, the economy, and public policy, but they might not be well-versed in Facebook.
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Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler 
Martin Gysler's comment,
April 22, 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Abhishek Bedi's curator insight,
April 23, 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! Delete the scoop?
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Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow. Via Martin Gysler
Martin Gysler's curator insight,
January 18, 9:04 AM
Yes, to be a good tweeter, it’s an art.
Emily's curator insight,
February 6, 11:39 AM
Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise. With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company. Delete the scoop?
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I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?
This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.
Here are some highlights:
What is Social Business?
**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner - the answer can differ even more
Here is a definition of social business:
Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.
Here are some of the challenges:
**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?
**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?
**How do you represent the objective in a way that is easily understood in relation to the audit?
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article and see slideshare here: [http://bit.ly/PqYQbK] Via janlgordon Delete the scoop?
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Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon Delete the scoop?
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Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler Delete the scoop?
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Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.
Read more: http://bit.ly/JRgjbp Via Martin Gysler Delete the scoop?
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It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.
Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.
Read more: http://bit.ly/KMIeVT Via Martin Gysler Delete the scoop?
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We are living in a world where influence is migrating from offline to online.
The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.
Reputation and influence can now be gained faster and reach further than in any other time in history.
One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
To be truly successful you must have the ability and power to influence.
Read more: http://bit.ly/IW8qye Via Martin Gysler
Martin Gysler's comment,
April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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Get Organized and Be More Effective on LinkedIn Successful communications on LinkedIn can come down to this three-part process. Create a LinkedIn Checklist Create a Communications Calendar Schedule Your CommunicationsLinkedIn Expert Advice: Create a LinkedIn Checklist of Daily Updates and Posts The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist. A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use. Read more: http://bit.ly/I2Konq Via Martin Gysler Delete the scoop?
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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]
Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
How do you know you’re on the Google List or any other database of blacklisted sites?
Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/ Via Martin Gysler Delete the scoop?
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Some very interesting ways to improve your business in this year. [note mg]
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.
Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.
Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]
Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.
Read more: http://bit.ly/xJdwb5 Via Martin Gysler Delete the scoop?
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler
Martin Gysler's curator insight,
April 3, 3:42 PM
This excellent post says what we should know about Instagram and its use.
I wonder, too, if not everyone (who has an Instagram account) should read this post, because I think everyone can learn something interesting.
Let me know what is your opinion.
Martin Gysler's comment,
April 5, 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
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Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.
My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages. Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99 Via Martin Gysler Delete the scoop?
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This piece was written by Belinda Stinson for Jeff Bullas's blog
Jan Gordon: My commentary
This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1
After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you.
Intro:
"if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".
Why leverage influencers?:
"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods" Here are a few ways to discover influencers that I personally do myself: **Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting **Groups and Forums - These are valuable sources of information. **Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:
**Connect through the social media platforms they use
**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts
**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions
Selected by Jan Gordon covering, "Curation, Social Business and Beyond"
See full articles here: [bit.ly/Nw9xqY] Via janlgordon 
janlgordon's comment,
August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
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The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.
Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective. Via Martin Gysler Delete the scoop?
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With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
Read more: http://bit.ly/KUeh5U Via Martin Gysler Delete the scoop?
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How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...
I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
Here are my thoughts:
Strategy. Or Not?
Read more: http://bit.ly/JkdIDq Via Martin Gysler Delete the scoop?
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Introduction
If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.
Goals For This Post (Part Two) The beauty of Lists and how they can help you use Twitter more effectively Discuss branding, content tweets, and promo tweets and why you need to understand the difference A note on targeted following
LISTS I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:
1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!
Read more: http://bit.ly/JH9uK8 Via Martin Gysler Delete the scoop?
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As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used. And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics. Read more: http://bit.ly/HQlRDn Via Martin Gysler Delete the scoop?
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There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Read more: http://bit.ly/HO3oZ5 Via Martin Gysler Delete the scoop?
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What if your Twitter conversations could expand to include more people from your online community?
Now you can thanks to embedded tweets, a new feature from Twitter.
Sharing Tweets Outside of Twitter
But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can: Reply to the tweet and join the conversation. Share the conversation with their Twitter community using retweet. Mark the tweet as a favorite. View the Twitter profile of the tweet author. Follow the tweet author. View tweet replies by clicking the tweet date.
Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/ Via Martin Gysler Delete the scoop?
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As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg]
Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October.
Of 2008. I wish I was kidding.
It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb.
Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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