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The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today

The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today | SM | Scoop.it
"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."...
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Rescooped by Khaled El Ahmad from "Social Media"
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EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money

EXCLUSIVE INTERVIEW: The Truth About How Twitter Is Making Money | SM | Scoop.it

Chief revenue officer Adam Bain explains how sponsored tweets really work and how much they are worth.

 

Here is the Twitter interview that matters. The company's chief revenue officer Adam Bain explains:
• How sponsored tweets really work.
• How Twitter is making a boatload of money from promotions, advertising campaigns and organic user interests.
• How advertisers are planning their Twitter campaigns.
• Why Jack Dorsey has a lot of time on his hands

 

[Read more and watch the video: http://read.bi/s1iQsj


Via Matmi, Jose H. Flores
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