"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."...
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![Five Types of Social Media Influencers [graphic matrix] | SM | Scoop.it](http://img.scoop.it/dfpQy-zDIeohdAk6EJjDCTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of: Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Alessandro Rea 
Liza Loop's curator insight,
January 23, 9:16 PM
This looks like a good model for future oriented teaching roles. 
's comment, January 24, 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight,
January 28, 8:30 AM
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. Delete the scoop?
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![What's Really Going on With Klout & Why it's Important to Your Business [infographic] | SM | Scoop.it](http://img.scoop.it/ZksvKkty0nGUyHzEMa9EDjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..
Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.
Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...
Included in this piece is a tip sheet to help you raise your score.
How does Klout measure your score?
**The number of people you influence + how much you influence them + how influential they are = your Klout Score
What goes into your score?
**Retweets and mentions
**Comments, wall posts and likes
**Tips, to-do's, done
**Comments, shares, +1s
Each user gets 5 +K each day to distribute to other users they consider influential
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic + tip shee
:Infographic by: RM Sorg WallStreetBranding
Read article and see infographic here: [http://bit.ly/NhrOaZ] Via janlgordon 
janlgordon's comment,
July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support! Delete the scoop?
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While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths . . . Via David Blundell Delete the scoop?
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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/ Via Martin Gysler Delete the scoop?
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