"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."...
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Víctor V. Valera Jiménez's curator insight,
May 17, 8:03 PM
Siempre pensamos en Twitter como una red social de microblogging en la que compartir información de una manera rápida. Sin embargo y como nos cuenta esta infografía, también puede ser una excelente herramienta de curación de contenidos. 
Andrea Walker's curator insight,
May 17, 10:56 PM
By using lists lists and hash tags effectively twitter can be u useful curation tool. Storify another mentioned in this article could also be a useful tool to curate twitter content Delete the scoop?
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The Emotional Cycle of Digital Interactivity Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon Delete the scoop?
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![5 Reasons We Use Social Media [Infographic] | SM | Scoop.it](http://img.scoop.it/0dX8Ctv2ZvgMgSGXFog8zzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all. Via Gust MEES, ABroaderView 
Deborah Spector's curator insight,
March 20, 8:15 AM
Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay! 
Latisha Poulard's curator insight,
March 21, 10:46 PM
You see why if you don't have an online presence then you are part of a dying breed... Delete the scoop?
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Content Curation - Best Practices
Content curation has become a hot topic in 2012.
Corrine Weisgerber, an associate professor at St. Edwards University, has an excellent presentation on content curation.
She differentiates content curation from content aggregation--content aggregation can be automated but content curation requires the human touch for finding, evaluating and contextualizing information.
Gust MEES: Corinne is from Luxembourg (Europe), my country, don't know Luxembourg? Check out my curation about Luxembourg here: http://www.scoop.it/t/luxembourg-europe Via Gust MEES, Paul Westeneng, Jose H. Flores 
Jenny Pesina's comment,
January 12, 2012 4:28 PM
Great find, Gust - Corrine makes some great points on giving your own opinion on what you find and establishing a PLN. Really enjoyed this one, thanks!
Gust MEES's comment,
January 12, 2012 5:39 PM
@JennyP,
Thanks Jenny, much appreciated your comment :) Delete the scoop?
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