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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | SM | Scoop.it

Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.


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39 Web Apps and Tools We Use to Create Websites

39 Web Apps and Tools We Use to Create Websites | SM | Scoop.it

Probably not unlike you, we use a cadre of different tools to help us create websites and products we’re proud of. Every year it seems that this list morphs, evolves, shrinks and grows. So we thought, ‘Hey, it might be valuable to some people to get a look at how we build things and the tools that we use to get the job done.’ We looked at every step of our development process and highlighted our favorite technologies every step of the way. These divisions aren’t meant as hard and fast rules; but rather groupings that can help you if you’re looking for a tool to find efficiencies, process improvements or work product for a particular phase.

 

39 WEB APPS AND TOOLS WE USE TO CREATE WEBSITES

 

MEETING, BRAINSTORMING, STRATEGY
Our initial planning phases are all about collaboration. Here’s what we use to communicate, ideate and put the plan together.

 

Read more: http://bit.ly/KMGb4d


Via Martin Gysler
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SM | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]

 

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


Via Martin Gysler
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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | SM | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

 

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

 

Here’s the complete guide to app marketing that every app owner needs to follow.

 

Before Launch

 

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

 

Read more: http://bit.ly/JkeEHT


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