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Bono: 9 Talks That Give Me Hope

Bono: 9 Talks That Give Me Hope | SM | Scoop.it
From mashable.com - November 16, 2012 10:30 PM
Bono picks nine TEDTalks that express powerful ideas -- and shares exactly why each needs to be spread far and wide.
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What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog

What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog | SM | Scoop.it
From www.jeffbullas.com - March 3, 8:43 PM
The big question that is often asked about social media when it comes to investing money, resources and time is what is the return on investment?

Via geoffrey sharp, Ramzi Mouakassa
geoffrey sharp's curator insight, March 1, 6:29 PM

#socialmedia #ROI
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Rescooped by Khaled El Ahmad from Curation Revolution
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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | SM | Scoop.it
From www.jeffbullas.com - January 12, 1:49 AM
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 11, 8:12 AM

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 
Ken Morrison's curator insight, January 13, 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99
Ken Morrison's comment, January 14, 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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Rescooped by Khaled El Ahmad from SocialMedia_me
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Social Media Is The New SEO and Here's Why

Social Media Is The New SEO and Here's Why | SM | Scoop.it
From www.briansolis.com - January 16, 12:40 AM
gdecugis's comment, January 17, 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
Jenifer Rak's curator insight, February 10, 1:52 PM

Social media optimization becoming the new SEO?
The Right Image's curator insight, February 11, 12:11 PM

Well said that scooper!
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