If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how influential is a particular person online? Is it worth reaching out to them?
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Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve Via paulo oliveira, Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
April 21, 9:42 AM
Email The Register Of Ecommerce
Email As Mobile Life Curator * Create responsive email (email must look great on all devices). * Use PERSONAS and SEGMENTS together. * Tell STORIES over TIME. * Curate User Generated Content INTO your email marketing. * Count and trend unopens as a NO. * Create & Trend new KPIs such as $ / sent, $ / opens. * Keep emails OFF your website (dupe content and hurt heuristics).
This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.
Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. Delete the scoop?
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![The Formula Behind Facebook Engagement [infographic] | SM | Scoop.it](http://img.scoop.it/P7qpTRn9vxu7qiUJcHW2ADl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss, Firas Ghunaim Delete the scoop?
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As a website owner, you've probably heard over and over again how important it is to build a community on your website. And while it? Via Manuel Thomas Delete the scoop?
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To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg] Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?
Read more: http://bit.ly/JiZe5B Via Martin Gysler Delete the scoop?
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As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used. And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics. Read more: http://bit.ly/HQlRDn Via Martin Gysler Delete the scoop?
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This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.
However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.
What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.
Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!
Is your content worthy of a share?
Read more: http://bit.ly/HNNTN5 Via Martin Gysler Delete the scoop?
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The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]
Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.
Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.
Keeping Personal and Public Facebook Content Separate...
Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/ Via Martin Gysler Delete the scoop?
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Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.
Got a Facebook Page for your business?
You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”
On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.
But you may have noticed that not every cover image is a home run …
This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.
Read more: http://www.copyblogger.com/timeline-cover-photo/ Via Martin Gysler Delete the scoop?
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Some very interesting ways to improve your business in this year. [note mg]
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.
Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.
Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]
2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.
In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...
Read more: http://www.chrisbrogan.com/97/ Via Martin Gysler Delete the scoop?
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A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]
Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.
Read more: http://bit.ly/xJdwb5 Via Martin Gysler Delete the scoop?
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The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]
Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?
To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.
Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.
Read more: http://heidicohen.com/social-media-friendly-content-marketing/ Via Martin Gysler Delete the scoop?
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![10 Tips To Build A Responsive Website [Infographic] | SM | Scoop.it](http://img.scoop.it/eRraDMqmkZcM4QW_DTYFZDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive. The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back. That’s where responsive design can help. Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television... Via Lauren Moss 
Filipe MS Bento's curator insight,
April 18, 10:30 AM
Excelent infografic (as graphic as you can get!): Delete the scoop?
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This article and infographic was posted by Ted Nguyen for his blog.
Intro:
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings" . **I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium Via janlgordon, Matmi Delete the scoop?
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Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.
These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.
Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable? The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."
Rightful. 7/10
Via Robin Good 
Ken Morrison's comment,
October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment,
October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
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Introduction
If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.
Goals For This Post (Part Two) The beauty of Lists and how they can help you use Twitter more effectively Discuss branding, content tweets, and promo tweets and why you need to understand the difference A note on targeted following
LISTS I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:
1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!
Read more: http://bit.ly/JH9uK8 Via Martin Gysler Delete the scoop?
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There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Read more: http://bit.ly/HO3oZ5 Via Martin Gysler Delete the scoop?
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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]
Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
How do you know you’re on the Google List or any other database of blacklisted sites?
Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/ Via Martin Gysler Delete the scoop?
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Experts sound off....
"What are the biggest mistakes that you find small business leaders make when using social media?"
Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.
Here are the most common complaints.
Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U Via Martin Gysler Delete the scoop?
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What if your Twitter conversations could expand to include more people from your online community?
Now you can thanks to embedded tweets, a new feature from Twitter.
Sharing Tweets Outside of Twitter
But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can: Reply to the tweet and join the conversation. Share the conversation with their Twitter community using retweet. Mark the tweet as a favorite. View the Twitter profile of the tweet author. Follow the tweet author. View tweet replies by clicking the tweet date.
Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/ Via Martin Gysler Delete the scoop?
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As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg]
Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October.
Of 2008. I wish I was kidding.
It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb.
Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/ Via Martin Gysler Delete the scoop?
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The advice from this post will give you some interesting insights to know how to write a compelling 'about me' page and bio for your website and online profiles. [mg]
Writing the perfect pitch and crafting a compelling bio is difficult. That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists like me wouldn’t exist if it was easy to articulate the essence of what we do, and communicate how and why we do it.
There’s no way around it, you need to spend some serious time and energy on your about page, because it’s probably one of the most visited pages on your website.
Read more: http://thestoryoftelling.com/10-rules-for-writing-about-me-page/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler Delete the scoop?
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