If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how influential is a particular person online? Is it worth reaching out to them?
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Scooped by Khaled El Ahmad onto SM |
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Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they're travelling to post review.
The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this.
Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal.
Via Maria Cristina Terenzio Delete the scoop?
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