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36 Faces of Facebook Fans. The Good the Bad & the Ugly

Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like Afri...
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Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions | SM | Scoop.it
Most of the time, people are visiting a website to fulfill a particular goal. If something gets in their way, most of the time, they simply leave. Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

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