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This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

Jan Gordon: My commentary

Know your audience and speak to their listening

This was mentioned in this article by the author who paraphrased

what John Kearon said:

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

Jan Gordon: 

Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.

This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).

"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".

Here are some highlights that I think apply to content curators/arketers particularly: 

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

Here are a few suggestions that caught my attention particularly for content marketers/curators:

Concentrate on the feeling benefit of your products and services

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?

Write Visual:

**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

See full article here: [http://bit.ly/SIKXEw]

This article and infographic was posted by Ted Nguyen for his blog.

Intro:

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach

Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.

What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

Read article and see infographic here: [http://bit.ly/VG0xGL]

Infographic by DKNewMedia

Survey by Compendium

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

Guillaume Decugis wrote this commentary:

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://tinyurl.com/75ucphe]